InterContinental Hotels Group unveiled the next
phase of design prototypes for Holiday Inn, Staybridge Suites and
Candlewood Suites to its mainstream hotel owners at the Americas
Investors and Leadership Conference in Las Vegas, this week.
Heather Balsley, Senior Vice President, Global
Marketing Mainstream Brands, IHG, said, “We are continually evolving and investing in our brands, and at the center of our
latest enhancements sits extensive customer research and close
collaboration with our owners. This is crucial to delivering brand
experiences that fit the ever-evolving needs of mainstream
travelers and drive performance for our hotel owners. As these new
prototypes start rolling out across the market, we know they will
take guest satisfaction and brand strength to the next level.”
Holiday Inn's H4 Design concept was launched in
2017 and is now a brand standard for all new hotel openings,
conversions and hotels undergoing renovations.
This week, Holiday Inn introduced a H4 prototype, an evolution of
H4 Design, which provides owners with a more modern and efficient
building that flexes to meet the needs of individual markets,
- Flexible, open public spaces that allow
guests to be productive while maintaining their connection to the
wider social environment.
- Multiple restaurant and bar concepts which
can be tailored to the available space.
- Adaptable meeting space which can
be quickly and easily adjusted to the needs of both business and
- Welcoming guest room design including
thoughtful touches to ensure a great night’s sleep, abundant power
and connectivity points, and the signature “Welcome Nook” that
provides multi-functional storage so guests can unpack in a way
that works for them.
Both of IHG’s extended stay brands,
Staybridge Suites and Candlewood Suites, also unveiled prototypes
and interior design solutions for new build hotels and properties
going through renovations. The new design solution for Staybridge Suites, Generation 7.0,
will roll out in October 2019 and includes:
- A new exterior design with a front porch.
- A reimagined public space designed to
create a wide-open sense of arrival with shared workspaces, areas
to socialize, more seating, a breakfast space that seamlessly
transitions to a comfortable lounge area, and stronger connection
to the outdoor space.
- Updated suites with distinct zones
for working, relaxing and sleeping, ample storage options,
contemporary kitchens and furniture that is easy to move so that
guests can easily make the space their own.
Suites revealed a new brand logo alongside its new design program,
Beacon 4.0. Starting this summer, the logo will appear on all new
hotel openings, refurbished hotels and across marketing platforms.
This is ahead of the full Beacon 4.0 roll out, which will commence
in December 2019.
While updating the public spaces and
hotel exterior, the brand is introducing significant changes to
the guest suites to better meet the changing needs of extended
stay travelers, including:
- A distinctive building
exterior that delivers storefront windows that let in more natural
light and an updated Gazebo Grill with bar-like seating.
- An open and modern lobby with spacious communal areas offering
a variety of seating; and a refreshed Candlewood Cupboard – the
24-hour market – which is now integrated into the lobby itself.
- Enhanced comfort in the guest suites featuring the
brand’s signature recliner, larger TVs, twice as much storage,
contemporary kitchens and easy-to-move end tables with integrated cupholders.
- A signature “welcome perch” in the
one-bedroom suites where guests can immediately begin the process
of settling in by dropping their bags or taking off their shoes.