FCM Travel Solutions has appointed Jade Lynch as
Strategic Head of Marketing and Alvin Choo as Digital Marketing
Director for the Asia office.
Jade joins from Flight Centre Americas where
she worked on six of Flight Centre Travel Group’s corporate brands
with a principal focus for FCM Travel Solutions (Flight Centre
Travel Group is the parent brand of FCM Travel Solutions).
In her new role in Asia, Jade will be
responsible for accelerating and driving acquisition, supporting
the sales cycle and encouraging retention of current businesses in
Asia. There will be an increased focus on digital marketing and
communications strategies to improve messaging and drive overall
brand awareness in the region. She will also introduce a strong
emphasis on content and thought leadership to the strategy by
using the knowledge and expertise of the FCM team and working with
event partners to ensure maximisation of all education
opportunities in Asia.
“Having worked in the travel
industry in both the UK and US markets, I am excited to come to a
new region at an incredibly pivotal time. FCM is growing at an
amazing rate in Asia and the region presents us with a lot of
opportunity. I want to build a team that not only supports this
acceleration but that contributes to business growth,” said Jade.
Alvin Choo is a digital marketing specialist with more
than nine years of experience in diverse consumer and enterprise
digital marketing strategy roles. His exposure in the travel and
hospitality space has seen him set up strategies for
websites and digital channels to improve online performance while
developing and overseeing brands’ digital reporting framework.
Alvin also led his own digital agency in between his travel and
hospitality stints, managing digital content, engagement and
conversion optimization for brands in both B2B and B2C sectors. In
this newly created role, Alvin will be responsible for setting up
and managing the brand’s digital marketing roadmap including
content development, engagement and lead conversion strategies to
amplify the company’s online presence and drive acquisition.
“We are privileged to get two very experienced professionals
in their own field on board in our Asia team. They are strong
additions to our team who will deliver opportunities to meet the
demands of the dynamic Asian markets,” said Bertrand Saillet,
Managing Director for FCM Travel Solutions in Asia. “Their unique
skill sets, background and diverse perspectives will set us up to
deliver stellar client work across the region to continue our
transformation and make sure we always remain 100% aligned to our
markets, customers and prospects’ expectations and deliver on our
ambitious growth targets.”
FCM Travel Solutions,