Klook has partnered with West Japan Railway
Through the partnership, travelers
across all of Klook's markets in Southeast Asia will enjoy a range
of new initiatives, including:
* Seamless ticket redemption: Klook
is one of the first companies to launch JR-West's innovative
e-ticket services. After making a purchase on Klook's
website and mobile app, travelers can then redeem their JR-West
tickets via train station vending machines.
* Combo packages: New combo packages, which
combine a JR-West Rail Pass with popular experiences such as Harukas 300 Observatory tickets, and other selected local
activities will be made available to customers.
* Marketing collaborations: The two companies
will jointly launch a series of co-marketing initiatives, such as
upcoming Klook Travel Festivals in Philippines and Malaysia.
"Southeast Asia has always been an important
region for Klook. With this partnership, we look forward to
bringing more visitors from the region to western Japan and
beyond," said Ethan Lin, Klook's CEO and Co-Founder. "Through our
hyper-localized go-to-market strategy, creative marketing
campaigns and easy-to-use interface created specially for rail
products, we believe our extensive global outreach and strong
brand recognition in Southeast Asia will help propel this
partnership to greater heights."
Tourism in western Japan has been
growing rapidly. The number of visitors to the region in 2018 increased by
41% compared with 2016, and the region is expected to welcome
over 13 million international tourists by 2020.
Similarly, Klook has seen a growing demand from
Southeast Asian travelers for both activities and rail bookings in
western Japan. Between August 2018 and August 2019, the company
more than doubled its activities bookings along the popular
western Japan rail routes in destinations such as Kyoto, Nara and
Klook has also seen rail grow to become a preferred mode of
transport among FITs who are visiting western Japan, with nearly a
500% increase in rail services bookings made in the same period.
"We are excited to work with Klook to promote
the beauty of western Japan," said Hiroshi Muro, Executive
Officer, Senior General Manager of Marketing Department of
JR-West. "The region has enormous potential for attracting
overseas travelers, with its scenic nature, World Heritage sites,
unique culture and lots of hidden gems to be explored. A flexible
JR-West Rail Pass will enable you to hop on and off as you please
and easily experience the culture, food and nature of this region. Collaborating with Klook allows us to better engage with today's
travelers through the company's global network, rapidly growing
consumer base, and convenient mobile platform. With Klook's
leadership position, especially in Southeast Asia, our rail
services will be more accessible to the region and beyond."