Accor has appointed Karelle Lamouche as Chief
Commercial Officer for Europe.
In this newly created role, Karelle will lead
Accor’s European commercial team with responsibility for driving
the business revenue strategy for the company and its partners
across all European markets.
been with Accor since 2003, most recently as SVP for Sales &
Marketing, Distribution and Revenue Management across all its
brands in Northern Europe, which includes the UK, Benelux and
Prior to that, Karelle was SVP for Economy & Budget hotels in
the UK, with overall responsibility for operations and marketing
across the ibis family of brands - ibis, ibis Styles and ibis
Reporting into Franck Gervais, CEO Accor Europe,
Karelle will focus on leading the company's loyalty and
customer experience, sales and distribution, marketing, revenue
management and business analytics teams. Central to the role will be the launch and delivery of
ALL, Accor’s new loyalty programme which goes live later this year.
Franck Gervais, CEO, Accor Europe, said, “In an
increasingly complex and evolving market, it is vital that we
continue to build on our strategic aims across the business to
ensure we further strengthen our market-leading position and
enhance the company's comprehensive portfolio and partnerships. Karelle will develop the strategy for all of Europe,
leading and implementing an innovative approach to identify new
commercial opportunities and harness the existing brand, sales,
revenue and customer channels. ALL represents a fantastic
commercial and customer opportunity to transform the business and Karelle will be central to the strategic delivery of this launch
in Europe. This is a key role for the business and the
combination of Karelle’s entrepreneurial mindset, strategic vision
and ability to collaborate effectively with groups from across the
business makes her the perfect fit for such a critical position.”
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