The TRAVEX component of the 38th ASEAN Tourism
Forum (ATF) begins today in Halong, Vietnam.
TRAVEX will take place at the newly opened Quang
Ninh Exhibition of Planning and Expo Center (QNEPEC) from 16-18
January with close to 10,000 one-to-one appointments scheduled to
take place between exhibiting companies and buyers.
Top travel and tourism suppliers representing
all 10 member states of ASEAN – Brunei Darussalam, Cambodia,
Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore,
Thailand and Vietnam will showcase the best their destination has
to offer to potential buyers and media.
Vietnam, as host country, has more than 70
of its best travel industry players at this year’s exhibition
making it an unique opportunity to easily meet and expand the
portfolio of Vietnamese products that is sold and promoted to
The appeal of ASEAN destinations is stronger
than it has ever been, drawing the interest of global buyers from
53 countries including Australia, Azerbaijan, China PR, France,
Germany, India, Lebanon, Malaysia, Morocco, South Korea, Sweden,
Thailand, Poland and Russia.
More than 140 international and local
media representatives, including Steven Howard of
TravelNewsAsia.com, are also in attendance to uncover the latest
regional travel developments taking place on the show floor and
through the NTO media briefings by all 10 member states. A total
of 400 delegates are being hosted to this year’s event.
Minister of Culture, Sports and Tourism of Vietnam, H.E. Nguyen
Ngoc Thien, said, “The people of Quang Ninh province are
honoured to host ATF and invite all delegates to experience the
natural beauty, warm people and endless adventures here in Halong
Bay – a UNESCO World Heritage Site. This ATF is a platform for all
ASEAN Member States to build a stronger and more powerful position
on the world stage with meaningful initiatives that boost tourism
growth while preserving our unique and collective heritage,
identity and culture for the next generation to experience. We
wish all delegates a fruitful experience with us.”
The full-fledged ATF TRAVEX programme comprises
of 75 official sessions with complimentary pre-show tours
offered to all delegates. A total of
15 pre and post-ATF tours will be held over 4 days. Itineraries
include cruises of Halong Bay, Lan Ha Bay-Hai Phong City, as well
as trips to Yen Tu Mountain and Ninh Binh.
Headlining ATF’s educational front is the ASEAN
Tourism Conference centred on Connecting Heritages for ASEAN
Tourism Development in the Digital Age, and features subject
experts Mr. Peter Debrine of World Heritage Nature, Sustainable
Tourism and Outreach Unit, Dr. Seul Ki Lee of Tourism Industry
Data Analytics Lab (TIDAL), Korea and Mr. Con Apostolopoulos from
National Geographic Partners.
In addition to the tours, the Host Committee Vietnam National
Administration of Tourism (VNAT) and its destination provinces are
hosting numerous functions to give delegates a well-rounded ATF
2019 TRAVEX experience. These include a Saigon - Ho Chi Minh City
Night on board the Halong Princess Cruise for international media,
the Opening Ceremony and Welcome Reception & Dinner by VNAT for
all delegates, TRAVEX Lunch by Quang Ninh for buyers and media,
Dinner by Quang Ninh, as well as the Closing Ceremony of Visit
Vietnam Year 2018 & Gala Celebrating the Success of ATF 2019 for
Vietnam’s private sector and other ASEAN
destinations have also contributed immensely towards the event
with programme highlights such as the Friendly Golf Game for all
delegates, TRAVEX Lunch hosted by FLC, Brunei Night Reception and
the every-popular and always fun
Philippines Night Late Night Function for buyers and media.
ASEAN Tourism Forum,