Wed, 15 May 2019

Swiss-Belhotel to Launch Four New Brands in Middle East in 2019

Swiss-Belhotel has unveiled plans to launch four new brands in the Middle East this year - Grand Swiss-Belresort (Bahrain), Swiss-Belsuites (Bahrain), Swiss-Belboutique (Kuwait) and Swiss-Belinn (Oman and Qatar).

Laurent A. Voivenel. Click to enlarge.

Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, said, “We are very excited to introduce this year four new brands in the Middle East region from our unique and diversified portfolio of 14 brands giving greater choice to our guests. This creates a tremendous opportunity for growth as we expand our brand portfolio in the market offering more options to both owners and travellers in more destinations. Our aim is to position Swiss-Belhotel International as the best alternative to blue chip companies in the market offering superior returns, unbeatable value and unforgettable experiences. Passion and Professionalism are the core of our brand culture.”

Swiss-Belboutique Bneid Al Gar. Click to enlarge.

The group describes Grand Swiss-Belresort as "a distinctive luxury brand", Swiss-Belboutique as a "stylishly designed upscale urban, lifestyle brand in the 4-star category", and Swiss-Belsuites as a brand "primarily designed for long-stay guests and families who desire additional space".

“Swiss-Belinn is a brand positioned in the 3-star category and has been created around the core concept of fewer frills in trendy surroundings with a focus on amenities and services that guests actually want at an affordable price. The hallmarks of this brand are accessibility and connectivity for smart and technology savvy travellers on the go,” Laurent added.

Swiss-Belhotel will open seven hotels in the MENA region this year: Swiss-Belboutique Bneid Al Gar (pictured) and Swiss-Belinn Doha opening in Q2 2019, followed by Swiss-Belsuites Admiral Juffair Bahrain and Swiss-Belinn Airport Muscat opening in Q3 2019. The three others, Swiss-Belhotel Al Aziziyah Makkah, Grand Swiss-Belresort Seef, Bahrain and Swiss-Belresidences Al Sharq, are expected to open in Q4 2019.

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