Swiss-Belhotel has unveiled plans to launch four
new brands in the Middle East this year - Grand Swiss-Belresort (Bahrain), Swiss-Belsuites
(Bahrain), Swiss-Belboutique (Kuwait) and Swiss-Belinn (Oman and
Laurent A. Voivenel, Senior Vice President,
Operations and Development for the Middle East, Africa and India,
Swiss-Belhotel International, said, “We are very excited to
introduce this year four new brands in the Middle East region from
our unique and diversified portfolio of 14 brands giving greater
choice to our guests. This creates a tremendous opportunity for
growth as we expand our brand portfolio in the market offering
more options to both owners and travellers in more destinations.
Our aim is to position Swiss-Belhotel International as the best
alternative to blue chip companies in the market offering superior
returns, unbeatable value and unforgettable experiences. Passion
and Professionalism are the core of our brand culture.”
The group describes Grand Swiss-Belresort as "a distinctive luxury brand", Swiss-Belboutique
as a "stylishly designed upscale urban, lifestyle brand in the
4-star category", and Swiss-Belsuites as a brand "primarily designed
for long-stay guests and families who desire additional space".
“Swiss-Belinn is a brand positioned
in the 3-star category and has been created around the core concept of fewer frills in trendy surroundings with a focus on amenities and
services that guests actually want at an affordable price. The
hallmarks of this brand are accessibility and connectivity for
smart and technology savvy travellers on the go,” Laurent added.
Swiss-Belhotel will open seven
hotels in the MENA region this year: Swiss-Belboutique Bneid Al Gar
(pictured) and Swiss-Belinn
Doha opening in Q2 2019, followed by Swiss-Belsuites Admiral
Juffair Bahrain and Swiss-Belinn Airport Muscat opening in Q3
2019. The three others, Swiss-Belhotel Al Aziziyah Makkah, Grand
Swiss-Belresort Seef, Bahrain and Swiss-Belresidences Al Sharq, are
expected to open in Q4 2019.