United Airlines' latest inflight safety
demonstration video features Spider-Man.
In addition to the safety video, United's
broader promotional partnership with Sony Pictures in celebration
of Spider-Man: Far From Home, will include one-of-a-kind
Spider-Man: Far From Home-themed Polaris business class amenity
kits and unique experiences for MileagePlus members to see the
highly-anticipated summer blockbuster through MileagePlus
Exclusives.
In addition
to United employees providing instruction on what to do in the
event of an emergency, the safety demonstration video, scheduled
for take off on 1 June 2019, features MileagePlus members who
bid miles for the opportunity to appear in the video and
special appearances by cast members from this summer's highly
anticipated film.
"For decades, Spider-Man has
consistently shown the importance of using power to do good and to
keep the public safe. We also believe that our greatest
responsibility is to keep our customers and crew safe on board our
aircraft," said United's Vice President of Marketing, Mark Krolick.
"We are excited to have Spider-Man and his friends, along with our employees, bring new attention to the inflight safety video and
creatively engage customers on such an important announcement."
The video begins with villains entering a corner store and
causing 'turbulence' with their disruption to Mr. Delmar, played
by Hemky Madera. The deli scene includes a framed photo of Stan
Lee, honoring the immense impact he had on the Marvel community.
Customers will also notice the new United livery displayed on the animated 787-10 aircraft,
prior to customers learning the locations of the exits. Next,
Peter Parker's best friend Ned, played by Jacob Batalon, shares a
scene with United CEO Oscar Munoz as the villains head into a
nearby theater to escape Spider-Man. In one of the final scenes,
Eugene "Flash" Thompson, played by Toni Revolori, helps to
demonstrate that cell phones and large devices should be put into
airplane mode prior to take-off. This fast-paced and entertaining
video concludes with Spider-Man ensuring that everyone is safe and
settled as their journey begins.
Spider-Man: Far From Home Amenity Kit
Also beginning in June, United customers traveling in Polaris
business class will receive a limited-edition Spider-Man: Far From
Home themed amenity kit, which will feature Spidey-branded comfort
products including an eye mask, socks, tissues, ear plugs, a
toothbrush and a pen alongside luxury skincare products, designed
exclusively for United customers.
Spider-Man: Far From Home Premiere
MileagePlus members can now bid their award miles on a one-of-a-kind
experience to attend the Spider-Man: Far From Home premiere in Los
Angeles on 26 June 26. This opportunity will give a member access for
two to attend the premiere, red carpet event and after party.
Members also have the ability to use miles to attend a pre-release screening of Spider-Man: Far From Home in one of United's seven
hub cities.
See also :
Hong Kong Disneyland Opens Ant-Man and The Wasp: Nano Battle!
and
How's Business at Hong Kong Disneyland? Exclusive HD Video
Interview with VP Commercial Strategy .
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