Airbnb has reported an increase in bookings at
some of the less well known destinations across Thailand.
Powered by travellers seeking more local and
authentic experiences, Airbnb has reported that in 2018 the number
of guest arrivals visiting such places in Thailand grew by 53%
Chiang Rai was one area with substantial
growth, reporting an increase of 90% in the number of bookings. Hat Yai, near the Malaysian border, reported an increase of 214%.
With up to 97% of the listing price going
directly to Airbnb hospitality entrepreneurs, and almost 50% of
guests’ spending occurring within the neighborhoods where they
stay, the financial benefits of this tourism growth can be
Airbnb’s Head of Public Policy Southeast Asia
Mich Goh said the data reinforced how Airbnb was helping grow
tourism right across Thailand.
“Just as important as growing tourism is making
sure that the benefits of tourism are dispersed beyond big cities
and major tourism destinations. This new data shows that Airbnb is
not only growing local tourism - but spreading this growth all
across Thailand. With Airbnb, more people and places share in the
enormous benefits of tourism. More Airbnb guests going off the
beaten track means more income and jobs in local communities,” Ms
The data also revealed that more hospitality
entrepreneurs - home sharers, and small, independent, and boutique
hotel owners - in these less well known areas are turning to the
Airbnb platform as a way to promote their properties to travellers
from Thailand and the world. In 2018, some of the areas with the
highest year-on-year growth in active listings in Thailand
1. Nakhon Sawan - 167%
2. Trang - 84%
Hat Yai - 65%
4. Phra Nakhon Si Ayutthaya - 66%
Airbnb is actively looking to expand the number
of listings that it has in secondary destinations, and an
announcement is expected to be made next week about a new
collaboration that will address this.
TravelNewsAsia.com has asked Airbnb to
clarify what the percentages mean in terms of the number of
listings and we will update the above once we have a reply.
Pictures from Sisaket (ศรีสะเกษ) Province, Thailand.