Banyan Tree has made the following
three senior appointments to its management team.
Rosalynn Tay has
been appointed as Senior Vice
President, Head of Growth and Demand of Banyan Tree Holdings.
extensive geographical and multi-industry experience, Rosalynn has
a 28-year strong track record in transformational work and
She was most recently Dentsu Aegis Network Country
Head and Dentsu CEO. At DBS Bank, she was Managing Director, Head
of Marketing for Consumer Banking and also Managing Director of
Tiger Airways Singapore, responsible for taking the airline
Throughout these diverse appointments, her keen commercial
acumen, ability to build high-performing team culture and push
through change management initiatives were evident in her winning
both Campaign Asia’s SEA Agency Head of the Year 2017 and Campaign
Asia’s Women Leading Change Awards Business Leader 2017.
Rosalynn will be leading the charge to drive
multi-brand growth strategy while charting customer engagement
across current and new digital channels. She will also define the
strategic approach to sales, marketing, distribution, revenue and
Jonathan Ye has
been appointed as
Vice-President, Head of Demand.
Jonathan has recently moved from the
consumer tech world where he was the Head of Digital Marketing,
Asia Pacific since 2017 and Chief Marketing Officer in Singapore
for the Chinese tech giant, Huawei.
Prior to that and right after
the acquisition by Marriott, he was part of Starwood Hotels and
Resorts Asia Pacific (including China) driving social, mobile and
emerging technologies for the region.
As the Banyan Tree's global head for marketing, Jonathan will be
leading strategic integrated marketing directions and functions
across offline and online channels for multi brands’ campaigns,
digital performance marketing and content.
Boris Sertic has
been appointed as Senior Assistant Vice President, Head of Revenue.
Boris is an
accomplished travel industry professional with over 20 years’
commercial experience in the fields of pricing, revenue,
distribution, group loyalty programmes and fares database.
first 12 years of his career, he was in senior management
positions for wholesale international tour operations, focusing on
long-haul worldwide strategy. He joined Centara Hotels &
Resorts as corporate director in 2008 and had piloted numerous
company-wide projects for revenue management structure
implementation, distribution and commercial contracting strategies.
Boris will provide global direction and implement
group revenue management and distribution strategies in collaboration with the Growth & Demand team at the
broup and hotel