VisitBritain’s largest annual travel trade event, Explore Great Britain (GB) and Northern Ireland, will next year
be held at the International Convention Centre (ICC) Belfast from
18 to 20 May.
Buyers and media from the UK’s largest
inbound visitor markets including Australia, France, Germany and
the US, are expected to attend as well as from Brazil, Canada,
China, India and the GCC markets. They will meet and do business
with travel industry suppliers from across England, Scotland,
Wales, Northern Ireland and the Republic of Ireland.
Ireland Chief Executive, John McGrillen, said, “Winning this very
prestigious bid to host VisitBritain’s premier travel trade event
presents a huge opportunity for Northern Ireland and we are very
proud that Belfast was selected from a competitive list of cities
throughout the UK. More than 200 highly influential
international buyers from more than 30 countries will experience
the best of Northern Ireland’s tourism and hospitality offering
next May and discover first-hand what the destination has to offer
their international visitors.”
As well as
two-days of pre-scheduled one-to-one business appointments, buyers
and media will attend seminars, workshops
and networking events to boost their knowledge of the UK as a
visitor destination. Delegates will also experience tourism
products and services first-hand with pre-event educational trips
to destinations across the country.
worth more than Ł127 billion to the UK economy, creating jobs and
boosting economic growth across the nations and regions.
VisitBritain Chief Executive Sally Balcombe
said, “We are
delighted to be bringing our flagship travel trade event to
Belfast in 2020. From its world-class museums, iconic maritime
history and stunning parklands to its thriving arts, music and
culinary scene, Belfast is a fantastic destination to highlight
the breadth and quality of our tourism offer to international
buyers. Tourism is one of the UK’s most valuable export
industries and also one of the most globally competitive, which is
why ExploreGB and Northern Ireland is such a valuable business
tool. It gives travel suppliers and destinations the chance to
present their products to top global buyers, forge international
business connections and ultimately inspire more visitors to book
a trip to the UK, boosting local economies.”
Ascot, home to one of the most prestigious and
famous racecourses in the world, hosted the inaugural Explore GB
travel trade show in 2015. The annual event has also been held in
Harrogate, NewcastleGateshead, Brighton and Liverpool.
Travel Trade Shows.