AirAsia Indonesia has appointed Veranita
Yosephine Sinaga as CEO, effective immediately.
In addition to being responsible for the
AirAsia’s airline operations in Indonesia, Veranita will also play
an integral role in leading local transformation efforts as the
company expands beyond air transport to offer travel and lifestyle
services, as well as financial services.
AirAsia Indonesia Commissioner, Pin Harris,
said, “Veranita joins AirAsia at an exciting time. In recent
years, AirAsia Indonesia has seen significant progress, including
the addition of four Airbus A320 aircraft and a fast-growing
network expansion programme. With Vera’s experience in emerging
market growth, consumer insights, as well as sales development and
strategy, I believe she will continue to steer AirAsia Indonesia
to new heights.”
Veranita joined AirAsia Indonesia as Deputy CEO
in July 2019, bringing with her more than 18 years of fast-moving
consumer goods (FMCG) sales experience.
Prior to joining AirAsia, Veranita served as Sales Director at Kraft Heinz Indonesia, where
she led and orchestrated multiple commercial growth initiatives.
She also spent a number of years with Danone Waters Indonesia and
British American Tobacco Indonesia.
Veranita holds an MBA degree from INSEAD, and a
Bachelor of Industrial Engineering from Bandung Institute of
Technology (ITB), Indonesia.
A strong believer in people,
diversity and inclusion, she was recognised by UN Women with the
HeForShe award in New York in 2016 for her work to create a gender
Veranita said, “AirAsia has always been about
making the impossible possible, and to join as one of the air
transport industry’s few female leaders is a great honour. I could
not be more proud to be part of AirAsia’s living embodiment of
giving people the opportunity to dream. I look forward to working
with our amazing Allstars and together, writing the next chapter
of the company’s growth story in Indonesia.”
AirAsia Indonesia operates a fleet of 27
aircraft on more than 1,100 weekly domestic and international
flights from its hubs in Jakarta, Surabaya, Medan, Bali and