The international hospitality group, sbe, has launched
a new luxury
hotel brand in partnership with Accor.
The House of Originals is
a collection of luxury properties from sbe which will include the Sanderson and St. Martins Lane in London
(pictured), 10 Karakoy in Istanbul, and the Shore Club
in Miami Beach.
Bhushan, Chief Development Officer Accor, said, “The
House of Originals is the perfect combination of sbe’s know-how in
entertainment and F&B, and Accor’s global
platform, particularly in terms of distribution, loyalty and
network development. With already 5 new hotels in the pipeline in key gateway cities such as Dubai,
London and Paris, this brand brings a new lifestyle flavor into
the Accor portfolio.”
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House of Originals,