IATA has launched a new industry certification -
the Center for Excellence for Perishable Logistics (CEIV Fresh).
Alexandre de Juniac,
IATA’s Director General and CEO, said, “Perishable goods is a
growing market for air cargo. Ensuring that these delicate and
short shelf-life products reach the customer unspoiled with
minimal waste and loss is essential. Shippers will have assurance
that CEIV Fresh certified companies are operating to the highest
quality and standards in the transport of perishable products.”
The specific time and temperature requirements
for food and plant products makes the handling and transporting of
perishable products challenging. The CEIV Fresh program meets
these exacting requirements primarily based on the IATA Perishable
Cargo Regulations (PCR) which combines professional regulatory and
operational input from industry and government experts.
The Airport Authority Hong Kong (AAHK), Cathay
Pacific, Cathay Pacific Services Limited (CPSL) and Hong Kong Air
Cargo Terminals Limited (HACTL) were the first organizations to
pilot the CEIV Fresh program taking a community approach to
certification that helps align the
needs and responsibilities of all stakeholders involved in the
handling of perishable goods.
“We took a community approach to developing CEIV
Fresh recognizing that the successful shipment requires the
alignment of many stakeholders. Shippers can have peace of mind
knowing that every entity handling their goods is operating to the
same standards. Understanding the value of this to the success of
its customers, the Airport Authority Hong Kong pioneered the
world’s first CEIV Fresh certified airport community,” said Glyn
Hughes, IATA Global Head of Cargo.