SBC Travel Group, a key player in the travel
technology, digital payments and rewards industry, has appointed Mr Shankar Kotha as
Chief Commercial Officer, effective immediately.
Mr Kotha has over 20 years of travel industry experience
and has worked with some of the world’s leading tourism and
hospitality brands in Australia, Asia and North America.
Prior to joining SBC Travel Group, Mr Kotha
served as Group Director, Revenue Management and Online
Distribution for Thailand’s Minor Hotels Group, an international hotel owner,
operator and investor with over 500 hotels in operation.
In this role, he spearheaded the MHG’s entire
revenue management and distribution operation for its Australian
and New Zealand property cluster, where he was responsible for
over $400million in revenue.
Other notable achievements during Mr Kotha’s
most recent tenure included setting up the revenue management and
distribution function in Australia, as well as centralising call
centre operations in Philippines.
He was also integral to developing the MHG’s
foothold in China, establishing and overseeing a lucrative
collaboration with Ctrip – China’s largest online travel agency,
and second largest in the world.
Mr Kotha has also previously held key roles with
Starwood Hotels & Resorts Worldwide, Universal Resorts, and
Mr Kotha said, “I
am delighted to join SBC Travel Group and be a part of the
strategic go-forward vision of the company. From low cost
distribution solutions to improved payments, SBC Travel Group has
developed an innovative suite of products to remedy some of the
key issues facing the travel industry. These will not only greatly
benefit hotel and tourism operators, but also provide an
efficient, cost saving solution that will result in improved
distribution and profits. It’s an exciting time as we look to
expand our platforms and products on a global scale, and I’m
looking forward to playing a part in the company’s continued
Headquartered in Singapore, SBC Travel is made up of five companies,
including Global Direct, Cloud Stays, Dream Holidays Planner, Lets
Dream Vacation Club and Planet Holiday Media.
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