Avis Budget Group has appointed Keith Rankin as
President - International, a region which includes Europe, the
Middle East, Africa (EMEA), Asia, Australia and New Zealand.
Before this appointment, Keith was chief executive for
the automotive division at Barloworld in South Africa – a licensee
partner of Avis Budget Group.
Keith started his career at Avis in 1998 where he led the
financial planning department. In 2000, Keith was involved in the
purchase of Avis businesses in Norway and Sweden, then later
appointed as Chief Executive of Avis Car Rental Southern Africa in
Keith Rankin, said, “The world of mobility is changing, heightened by
advancing technology and the consumer need for a more on-demand
and personalised experience. Across the International region – and
globally – we are transforming as a business to not only be a part
of this shift, but to be a leading voice in the future of
mobility. We’re making the overall customer
journey more transparent, convenient, personalized and seamless.
From our Avis and Zipcar mobile apps to connected cars and new
offers and processes, we’re focused on providing mobility
on-demand where and when you need it. I’m thrilled to be a part of
the Group as we continue to make these innovations a reality.”
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