Thailand Targets 10% Growth in Tourism
Revenues in 2020
The Tourism Authority of Thailand (TAT)
announced this week that it is aiming
to boost tourism revenues by 10%, over the projection for this
year, in 2020.
For the domestic market, TAT says that it
will categorise customers into various segments such as, Gen X,
Gen Y, family and millennial family, silver age, lady, first
jobber, multi-gen, and corporate.
In foreign markets, TAT will focus on
middle-upper income groups (Go High) and what it calls 'specific
quality markets'. It will also seek first-time visitors in new markets
and in the long-standing source markets (Go New Customer) and try to balance out the seasonality factor
more demand in the “Green Season” (Go Low).
Emerging trends such as, homestays, walking
streets and local cuisine (Go Local) will also be promoted, while
TAT will look at how best to use new digital technology to reach
potential customers (Go Digital).
TAT''s core communication marketing theme will
remain “Open to the New Shades”.
“With the positive outcome in 2018, Thai tourism
has clearly succeeded in fulfilling its mandate,” said TAT
Governor, Yuthasak Supasorn. “We will work even harder to maintain
our brand image, preserve our competitive advantages, and ensure
that the socio-economic benefits of international and domestic
tourism are spread right across the country.”