Amadeus has developed an AI-powered bot in
partnership with GoHero.ai.
The bot, named @flightbot, will be
piloted in Thailand, where Amadeus will be testing the
bot with Thai travel agencies and travelers they serve before
rolling it out in other markets across the Asia Pacific region.
Designed to mimic human conversation, @flightbot
will help travel agents keep up with travelers’ demands
for information and options in real-time.
Users on LINE can search
for and befriend @flightbot via the messaging platform, chat
privately with the bot and receive assistance for any
As a bot, @flightbot will be in constant
learning mode and its capabilities will develop over time.
Throughout the test period, the bot will address queries related
to air travel bookings, departure city and destination, and
flights with the best prices, in either English or Thai.
The AI-powered service will also provide travel
agents with a secure and streamlined transaction process, where
travelers can complete payment via the @flightbot chat.
“Connecting with travelers in a timely and
intuitive manner is important in today’s increasingly connected
and automated world,” said Simon Akeroyd, Vice President,
Corporate Strategy and Business Development, Amadeus Asia Pacific.
“With the new 24/7 bot on LINE, travelers using @flightbot will
gain direct access to Amadeus’ global content and technology via
Amadeus-connected travel agencies with just the touch of a button,
including a wide range of available flights and options to choose
from. This makes it easy and convenient for travelers to search
and purchase flights whenever inspiration for travel strikes.”
“With LINE having the strongest user base in
Asia, and Thailand being one of the top three countries in the
region with 33 million users, there is a huge opportunity for
us to commence our pilot project and we are excited to take @flightbot
to its full potential for the benefit of travel agents and
travelers alike,” Simon added.