Mon, 7 May 2018 |
Name Change for UKs Redefine|BDL Hotels
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One of the UKs leading independent hotel
management companies has revealed a new name and revamped brand
identity.
London-based Redefine|BDL Hotels, which has a
portfolio of more than 70 hotels across the UK, will be known as
RBH going forward.
The culmination of more than six months work,
the new brand has been put in place following rigorous brand
research amongst clients, suppliers, property agents and
employees.
Helder Pereira, Chief Executive Officer, said,
Both Redefine and BDL are well-known across the hospitality
industry and, while we value their legacy, weve used the acronym
RBH both internally and externally for years. Streamlining our
name and making things simple but personable, mirrors how we
operate as a business. We have a clear vision to be Europes
leading hotel management company, and a mission to truly transform
hotels. Our new look now truly reflects our ambitions, and we look
forward to becoming an even bigger personality in hospitality over
the coming years.
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