TravelNewsAsia.com
Mon, 7 May 2018

Name Change for UK’s Redefine|BDL Hotels

One of the UK’s leading independent hotel management companies has revealed a new name and revamped brand identity.

 London-based Redefine|BDL Hotels, which has a portfolio of more than 70 hotels across the UK, will be known as RBH going forward.

The culmination of more than six months’ work, the new brand has been put in place following rigorous brand research amongst clients, suppliers, property agents and employees.

Helder Pereira. Click to enlarge.

Helder Pereira, Chief Executive Officer, said, “Both ‘Redefine’ and ‘BDL’ are well-known across the hospitality industry and, while we value their legacy, we’ve used the acronym ‘RBH’ both internally and externally for years. Streamlining our name and making things simple but personable, mirrors how we operate as a business. We have a clear vision to be Europe’s leading hotel management company, and a mission to truly transform hotels. Our new look now truly reflects our ambitions, and we look forward to becoming an even bigger personality in hospitality over the coming years.”

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