So Sofitel Hua Hin has unveiled its new line of Asava-designed uniforms.
Illustrious Thai fashion designer Polpat
Asavaprapha, founder and creative director of Asava, follows in
the fashionable footsteps of the So Sofitel brand’s list of
signature designers in creating the aesthetics for So properties
in Mauritius, Bangkok, and Singapore, including Kenzo Takada,
Monsieur Christian Lacroix, and Karl Lagerfeld.
Inspiration was drawn from the destination
itself – Hua Hin, long a preferred Thai beach resort getaway since
the 1970s and 1980s.
“What was important in the design of the So Sofitel
Hua Hin uniform was that it had to be stylish and at the same time
feature elements of fun and playfulness, and most importantly, to
be comfortable and casual,” said Polpat Asavaprapha.
“By combining contrasting designs one can create playfulness that
is classy, timeless, elegant, and very Asava.”
Prior to creating his own brand, Asavaprapha worked for names such as Marc
Jacobs, Isaac Mizrahi and Max Mara, and serves as President of the
Bangkok Fashion Society. His creativity can
also be seen in urban artworks around the hotel.
The So Sofitel Hua Hin 20-piece
uniform collection are designed with male and female variants
according to staff ranks and responsibilities.
Guests interested to have a piece of Asava can
purchase a range of So Hua Hin x Asava Souvenirs available
exclusively at the resort’s boutique, including kaftans, dresses,
and tote bags.