Pan Pacific Hotels Group (PPHG) has launched two
new loyalty programmes - Pan Pacific Discovery for guests and Pan
Pacific Connections for corporate bookers.
Pan Pacific Discovery, a B2C loyalty programme
As a founding member of the Global Hotel
Alliance (GHA), PPHG has private-labelled the Discovery loyalty programme
to become Pan Pacific Discovery. Along
with that, PPHG has introduced an exclusive members’ rate, late check-out till
3pm and upgrades to the next room category with direct bookings.
PPHG will also be extending
customised privileges for residents of its serviced suites, with a
range of benefits such as branded toiletries and complimentary
laundry to make their stay as seamless and comfortable as
Pan Pacific Connections, a B2B loyalty programme
A by-invitation only bookers’ programme, Pan
Pacific Connections rewards loyal
corporates bookers for booking rooms, meetings and events at all
hotels, resorts and serviced suites under PPHG.
Membership is open
to both corporate accounts and individual booker accounts, where
members earn points for every eligible stay and meeting.
Delivered through a seamless digital platform,
members can log-in to their account and book
negotiated corporate rates or special corporate rates directly
through the website. Members
enjoy instant reward points for their bookings, which can be used
to redeem a rich selection of rewards from hotel stays, dining,
wellness, lifestyle and shopping products.
Ms Cinn Tan, Chief Sales & Marketing Officer,
said, “Aligned with our aspirations of sincerity in service, we
developed these loyalty programmes from inside out by first
looking at the rewards and benefits which are most meaningful to
our customers across both B2B and B2C segments. Through Pan
Pacific Connections and Pan Pacific Discovery, we hope to generate
more brand love and loyalty to our hotels. We keep our customers’
trust in us as their preferred hotel brand in the region by not
resting on our laurels but through continuous innovation and
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