TravelNewsAsia.com
Tue, 6 March 2018

STB and CLIA to Develop Cruise Tourism in Southeast Asia

The Singapore Tourism Board (STB) and Cruise Lines International Association (CLIA), the cruise industry’s global trade organisation, have entered into a new three-year partnership aimed at boosting the increasingly vibrant cruising industry in Singapore and Southeast Asia.

STB and CLIA will tap their complementary strengths to undertake travel agent training, augment destination marketing efforts, spur regional port development and exchange technical and regulatory best practices.

Super Star Libra. Click to enlarge.

 Mr Lionel Yeo, STB’s Chief Executive, said, “STB is pleased to enter into a partnership with CLIA that is both meaningful and strategic. As Southeast Asia’s cruise industry is still in a nascent stage of growth, this partnership draws on CLIA’s expertise, networks and platforms, as well as STB’s strong understanding of regional travel trade and market nuances, to shape and spur growth in this region. We look forward to working closely with CLIA to develop Southeast Asia as a vibrant cruising destination.”

The three-year strategic partnership marks CLIA’s first collaboration with a National Tourism Organisation in the Asia-Pacific region.

It comes at a time when cruising in Southeast Asia, home to some of the world’s fastest growing economies, is fast picking up steam. CLIA’s most recent Asia Cruise Trends reported that Southeast Asia contributed close to 15% of Asia’s passengers.

In the first year of the partnership, STB and CLIA plan to conduct travel agent training in priority cruise markets such as Indonesia, Malaysia and India.

 With the majority of cruise bookings made through travel agents, these training sessions aim to enhance travel agents’ cruise sales skills overall and knowledge of Southeast Asia cruises, in particular. The partnership will leverage CLIA’s professional training capabilities and STB’s travel trade networks in the region.

“CLIA is committed to supporting the developing cruise industry in Singapore and Southeast Asia. Our expertise in travel agent training, knowledge of best industry practices and extensive global networks will complement the Singapore Tourism Board’s regional expertise,” said Cindy D’Aoust, President and CEO, CLIA. “The STB has been a valuable partner for CLIA; through this further collaboration we will strengthen and grow the cruise industry in Southeast Asia.”

Latest videos and podcasts: Russian Helicopters CEO Press Conference, Four Seasons Hotel KL, Luxury Yachts - Simpson Marine, Ocean Marina Pattaya Boat Show, Compass Edge Finland, Korean Air, Korean Food and Soju, Asia Pacific Aviation Industry Update, Crowne Plaza Changi Airport Singapore, What is a Moxy Hotel?, Plastic, Climate Change and Sustainable Tourism, JW Marriott Phuket, Sustainable Hotels - Crowne Plaza Changi Airport, Saving Boracay Island, Philippines, Sustaining Tourism, Sustainable Hotels - JW Marriott Phuket, Diving in Phuket, Anthony Lark Explains PHIST, Raya Heritage Resort, Chiang Mai, Pattana Golf Club & Resort, Sriracha, airBaltic A220-300, Jake Needham, Dell Precision 7730 Mobile Workstation and Dusit Thani Bangkok - Is It Really Going to Close?.

See latest HD Video Interviews, Podcasts and other news regarding: Singapore, Cruises.

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Latest Travel News
Advertising
Advertising
Copyright © 1997-2018 TravelNewsAsia.com