CWT Meetings & Events, Carlson Wagonlit Travel’s
meeting & events division, has appointed Sam Lay as Senior
Director for Asia Pacific.
He will report to Cindy Fisher, Senior
Vice President and Global Head, CWT Meetings & Events.
Based in Singapore, Sam will lead a team of meetings and
events (M&E) specialists across key markets in Asia Pacific. He
will be responsible for expanding CWT Meetings & Events’ business
in this high-growth region.
“Asia Pacific is the
fastest growing region globally for CWT Meetings & Events, and I’m
excited to have Sam join our team,” said Cindy Fisher. “Aligning
corporate travel and M&E programs to better consolidate spend with
suppliers is becoming a key priority for organizations here. Sam’s
extensive knowledge and experience, combined with CWT’s investment
in the latest data and digital solutions, will help our clients
optimize their M&E spend while delivering best possible attendee
Sam brings more than 17 years of
experience in the M&E industry, having worked at organizations
across the value chain including the Singapore Tourism Board, MSD
and Suntec International. At Suntec International, he led the
planning and development for several new convention projects in
Asia. Prior to joining CWT Meetings & Events, Sam was Senior
Director for Greater China at BCD Meetings & Events.
Professionally accredited as a Certified Meeting Professional
(CMP) from the Convention Industry Council, Sam holds a bachelor’s
degree in international tourism from James Cook University in
Australia. He is also a graduate of the Singapore Armed Forces
Staff and Command College.
Carlson Wagonlit Travel.