TravelNewsAsia.com
Thu, 5 April 2018

Dusit to Launch New Hotel Brand

Dusit, one of Thailand’s foremost hotel and property development companies, has unveiled plans to launch a new hotel brand.

 ASAI Hotels will officially launch in Q1 2019 with its first hotel in Bangkok’s renowned Chatuchak Market.

Each hotel will feature compact rooms (approximately 15 sqm), whose contemporary design will emphasize key features like superior quality beds and high pressure rain showers.

 A large mixed-use space, meanwhile, will include a work space, a leisure area, and a restaurant.

Each ASAI hotel will feature compact rooms (approximately 15 sqm), whose contemporary design will emphasize key features like superior quality beds and high pressure rain showers. Click to enlarge.

In the upcoming Chatuchak hotel, which is the only hotel to be located within the world-famous market, this includes an eatery developed by Bangkok-based chefs and restaurateurs, Jarrett Wrisley and Paolo Vitaletti, whose own restaurants, Soul Food Mahanakorn and Appia, are renowned for their sustainable approach to cooking. Their menu at ASAI Chatuchak will highlight produce from Thailand’s Royal Projects.

Each ASAI hotel worldwide will leverage technology to streamline the booking and stay experience. This includes the implementation of self check-in kiosks, and exclusive online guides that link guests with authentic local experiences and lesser-known attractions. ASAI will also link with selected local online start-ups, such as TakeMeTour in Thailand, to offer personalised excursions.

Staff at each property will be hired for personality as much as experience, and they will very much be the face of the brand, expected to be passionate about their neighbourhoods and always ready to share their knowledge with guests.

Alongside ASAI Chatuchak, five more properties are already confirmed in the pipeline. This includes three ASAI Hotels in Cebu, Philippines (in Lapu-Lapu, Oslob, and the city centre); one hotel in Yangon, Myanmar (in the historic Yankin Township); and a second hotel in Bangkok (in the Sathorn district). All are expected to open throughout 2019.

ASAI Hotels’ management team hopes to secure over 10 properties in the pipeline by the end of the year across Southeast Asia and Japan. This includes owned and joint venture properties as well as properties under Hotel Management Agreements. Australia, Europe and Central America are also on the radar for potential projects.

“Inspired by community, and driven by sustainability, ASAI is an exciting new concept for Dusit that will leverage the company’s 70 years of hospitality heritage to deliver a new kind of stay experience in vibrant neighbourhoods worldwide,” said Mr Siradej Donavanik, Managing Director of Asai Holdings Co., Ltd., Dusit International. “The brand has been carefully crafted to meet the needs of millennial-minded travellers who seek authentic local experiences, and who appreciate value and quality for money. ASAI is not budget travel – this is an affordable lifestyle brand offering something new, different and bespoke. Our collaborations with local artisans in each destination will ensure each stay is unique, memorable, and definitely worthy of our slogan – Live Local. And everywhere we set foot we will always ensure we have a positive impact.”

Ms Suphajee Suthumpun, Group CEO, Dusit International, said, “In line with our three-pronged strategy for balance, expansion and diversification, the introduction of ASAI Hotels will add an innovative new revenue stream to our company that complements our traditional hospitality offerings and actively responds to the needs and desires of millennial-minded travellers. Recent detailed studies in America have shown that, alongside a desire for local experiences, a majority 35% of this segment prefer to stay in luxury and upscale resorts. The majority also placed cost and security as chief concerns when booking accommodation. ASAI is perfectly positioned to meet these needs, and we look forward to making the brand a huge success.”

Dusit International is currently in a significant growth phase which will see the company’s current portfolio of 27 hotels surpass 70 worldwide within the next four years. The company’s other hotel brands, which cover luxury and mid-market segments, include: Dusit Thani, Dusit Devarana, Dusit Princess, and dusitD2.

Latest videos and podcasts: Russian Helicopters CEO Press Conf., Four Seasons Hotel KL, Luxury Yachts - Simpson Marine, Sailing in Thailand - Ocean Marina, Disabled Sailing Thailand, Sky Marine Group Thailand, Compass Edge Finland, Korean Air, Korean Food and Soju, Asia Pacific Aviation Industry Update, Crowne Plaza Changi Airport Singapore, What is a Moxy Hotel?, Plastic, Climate Change and Sustainable Tourism, JW Marriott Phuket, Sustainable Hotels - Crowne Plaza Changi Airport, Saving Boracay Island, Philippines, Sustaining Tourism, Sustainable Hotels - JW Marriott Phuket, Diving in Phuket, Anthony Lark Explains PHIST, Raya Heritage Resort, Chiang Mai, Pattana Golf Club & Resort, Sriracha, airBaltic A220-300, Jake Needham, Dell Precision 7730 Mobile Workstation and Dusit Thani Bangkok - Is It Really Going to Close?.

See latest HD Video Interviews, Podcasts and other news regarding: Dusit.

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Latest Travel News
Advertising
Advertising
Copyright © 1997-2018 TravelNewsAsia.com