SIA Group’s KrisFlyer frequent flyer programme
is to launch a blockchain-based airline loyalty digital wallet.
A new KrisFlyer digital wallet app utilising
this innovative technology is expected to be rolled out in about
six months. It will allow the extensive KrisFlyer membership base
to use ‘digital KrisFlyer miles’ for point-of-sale transactions at
participating retail merchants.
Following a successful proof-of-concept exercise
carried out in collaboration with KPMG Digital Village and
Microsoft, KrisFlyer is now signing up retail merchant
partners, initially in the Singapore market.
The app will be enabled through blockchain technology, using an SIA-owned private blockchain
involving only merchants and partners.
“Innovation has been a key contributor to the
success of Singapore Airlines since day one and we are very excited
about this world-first initiative, which will bring even more
benefits to members of our KrisFlyer programme,” said Singapore
Airlines CEO, Goh Choon Phong. “This groundbreaking development in
which we will be using blockchain technology to ‘digitalise’
KrisFlyer miles is a demonstration of the investment we are making
to significantly enhance the digital side of our business for the
benefit of our customers. It is in line with our recently unveiled
Digital Innovation Blueprint, under which we aim to be the world’s
leading digital airline.”