Airbnb Shares Statistics from Greater Mekong
At last week's Mekong Tourism Forum 2018 in Nakhon
Phanom, Thailand, Mich Goh, Airbnb’s Head of Public Policy for Southeast Asia,
said that Airbnb had welcomed 5 million inbound guest
arrivals to the Greater Mekong Subregion ( Cambodia, China, Laos,
Myanmar, Thailand, and Vietnam) in 2017.
This marks a
significant growth of 147% year-on-year (y-o-y). These guests
contributed a total of US$1.67 billion in economic activity and more than 7 million travellers from the region
traveled with Airbnb to other destinations.
Mich also shared that:
- More than 60,000
guests on Airbnb traveled consecutively to two or more countries
within the region in 2017.
- Of those travelers, almost 50% of
them began their intra-region trips in Thailand.
- Topping the
list of most popular travel chains (i.e. chain of Mekong countries
that guests on Airbnb travel to consecutively) is
Thailand-Vietnam, and vice versa. This is followed closely by
Thailand-Cambodia, Vietnam-Cambodia and Thailand-China.
country and region-specific travel:
experienced powerful triple-digit growth in China and Vietnam.
- China: 205% y-o-y growth in inbound guest arrivals, 103%
growth in outbound guests arrivals
- Vietnam: 145% increase
in inbound guest arrivals, 158% y-o-y growth in outbound guest
- Thailand: Airbnb’s second largest market in the
Greater Mekong Subregion after China, welcomed 1.2 million guests
alone in 2017
- Myanmar and Laos: Outbound guest arrivals in
Myanmar grew 169% y-o-y, while the number of local hosts opening
their homes to tourists increased 85% y-o-y. Similarly, outbound
guest arrivals in Laos grew 100% y-o-y
- 68% of all guests
traveling with Airbnb to the region were under 30 years of age,
and 31% between 30-60 years of age.
- 54% of all guests
traveling with Airbnb to the region were female , and 46% male.
- The top 10 countries of origin of guests traveling with Airbnb
to the region are: China, US, Singapore, Korea, Thailand,
UK, Australia, Hong Kong, Malaysia and France.
her keynote speech, which you can watch in full - including the
Q&A at the end, Mich said, “The Greater Mekong is one of
Airbnb’s fastest growing regions, and we continue to grow in the
region because tourists increasingly want new, adventurous, and
local experiences when they travel. We offer travelers a
wide variety of unique quality accommodations across the region,
and Airbnb Experiences in three markets - China, Thailand and
Vietnam. Airbnb is empowering local
hospitality entrepreneurs and strengthening local communities
through healthy, sustainable tourism. With travel and tourism
growing rapidly, it is critical that as many people as possible
are benefiting and Airbnb hosts are providing the type of travel
that is best for destinations, residents, and travelers alike
in the Greater Mekong.”
Airbnb launched Experiences in
Chiang Mai just the day before Mich's presentation which took
place on 27 June 2018.
“Chiang Mai is one of our fastest
growing markets in Thailand, and we believe the introduction of
Experiences will continue to support the creative and cultural
capital as it continues to grow as a popular travel destination
both in the region and globally.”
The Mekong Tourism Forum 2019 will take place in