The next time you're passing through an airport
and a Delta Air Lines agent has just started boarding, you'll hear, "Our
active duty U.S. Military Service Members with ID are welcome to
Supporting active military and veterans is key
to Delta's business strategy and community engagement efforts.
That's why, effective immediately, the airline is enhancing its
boarding process to honor all uniformed and non-uniformed active
The idea that sparked this change came from an
active military member who sent a note to Delta CEO Ed Bastian
asking if the airline would consider recognizing those individuals
traveling on orders.
"Bringing a great idea to life quickly has
become core to our ability to deliver an unparalleled customer
experience," said Gareth Joyce, S.V.P. – Airport Customer Service.
"Delta people have a proud history of supporting the military and
jumped at the chance to make this happen."
After just over 20 days of thoroughly testing
the concept, Delta teams were confident that a system wide rollout
could happen quickly. And feedback from employees and customers
continued to prove that this move was the right thing to do.
This change comes as Delta continues to invest
in tools and technology to improve the customer experience and
bring more organization to the boarding process.
"The Armed Forces community is a remarkably
important part of what we do at Delta," said Jim Graham, V.P. –
Flight Operations, a veteran of the U.S. Navy and executive
sponsor of Delta's Veterans employee group. "This is one more way
Delta can show gratitude to those who sacrifice so much for us."
About 3,000 Delta employees are members of the
U.S. Armed Forces and approximately 10,000 veterans are employed
at Delta. Delta employees can volunteer as a part of the Honor
Guard, a group that meets incoming flights and pays respect to
those who have made the ultimate sacrifice for their country.
Delta gives customers an opportunity to support
the military by donating miles through SkyWish to Fisher House
Foundation Hero Miles and Luke's Wings, providing air travel to
injured, ill or wounded service members and veterans, along with
their families. Delta and SkyMiles Members have donated more than
212 million miles to these organizations.
Delta also supports the
Congressional Medal of Honor Foundation, Marine Toys for Tots,
Serving Our Troops, the USO and airport military lounges,
including the Freedom Center in Detroit and the Minnesota Armed
Forces Service Center.