Etihad Airways has launched a contemporary
airport lounge brand in partnership with No1 Lounges.
To be known
as 'The House', the project is the result of a collaboration between the airline and the lounge
provider, which will operate the new brand.
The project begins at London Heathrow, where
Etihad Airways' lounge will be rebranded 'The House, home of
Etihad Airways and other leading airlines'.
Celestino, Etihad Airways Vice President Guest Experience and
Delivery, said, "This is an innovative development for Etihad's
international lounge offering. No1 Lounges stood out for their
operational skill and expertise, and for their creative approach
to Etihad's lounge needs. This new venture will
enable the airline to maintain its brand presence, and at the same
time enhance and improve the overall lounge experience for our
premium guests. It will also provide an opportunity for our
Economy guests to upgrade their pre-flight experience."
Complimentary entry will continue to be
offered to Etihad Airways Business Class and First Class
customers, and to those travelling in The Residence.
Platinum members of the airline's Etihad Guest frequent flyer
programme and Business Class and First Class travellers ticketed
on codeshare partner services operated by Etihad Airways will also
eligible for access.
The airline will also offer
paid-for access to The House for its Economy Class travellers.
lounge will also continue to be used by the premium passengers of
a small number of other airlines and, subject to availability,
will be available for purchase by passengers of other airlines.
Phil Cameron, Chief Executive
Officer, No1 Lounges, said, "We have worked closely with Etihad
Airways over the last year to develop a new brand which
complements its world-class in-flight service, to modernise the
lounge interiors and to broaden the lounge's appeal. We applaud Etihad Airways for breaking new ground, by working
so closely with an independent operator like No1. Together, we
have found ways of improving the lounge experience for the
airline's guests, while creating a much more effective operating
From launch, guests will enjoy a new, white-linen
dining experience and a more extensive bar service, including
freshly squeezed juices and smoothies, world coffees and a more
sophisticated wine list.
Over the next year, the
lounge will be reconfigured to include new lounge areas, bar,
dining room, and reading room, as well as upgraded showers and
prayer rooms. The new bar will also offer a comprehensive cocktail
and mocktail list.
The airline has said that the new
lounge brand "may" be expanded to include other lounges.
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