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Mon, 3 Sept 2018

Hilton Expands Waldorf Astoria Brand to Bangkok, Thailand

Hilton has expanded its luxury Waldorf Astoria brand to the colourful city of Bangkok, Thailand.

Located within the 60-storey Magnolias Ratchadamri Boulevard, the 171-room Waldorf Astoria Bangkok is owned by MQDC (Magnolia Quality Development Corporation Limited) and managed by Hilton.

The hotel, designed by award-winning architect André Fu and his design studio AFSO, is located by the bustling Ratchaprasong intersection, within walking distance of renowned shopping precincts and just a few minutes’ stroll to the Erawan Shrine, the luxurious Gaysorn Village mall and both lines of the Bangkok Mass Transit System (BTS) Skytrain.

Hard to beat a view like that! Stunning pool of the newly opened Waldorf Astoria Bangkok. Click to enlarge.

“With Asia Pacific enjoying a golden age of travel, we are witnessing unprecedented demand for our brands and are creating some of the world’s greatest luxury hotels,” said Alan Watts, president, Hilton, Asia Pacific. “As the first Waldorf Astoria in South East Asia, the opening of Waldorf Astoria Bangkok adds a much-anticipated chapter to the brand’s story in Asia. It builds on our series of iconic Waldorf Astoria hotels in Beijing, Shanghai and Chengdu, while prefacing the arrival of additional unforgettable Waldorf Astoria hotels in the near future.”

In line with Waldorf Astoria’s legacy of culinary expertise, Waldorf Astoria Bangkok is aiming to become a dining destination in itself. The property features three unique restaurant concepts, a lounge and two bars, including:

Front Room, the hotel’s signature restaurant, is helmed by acclaimed Chef Fae Rungthiwa Chummongkhon, who brings her experience of working at Michelin-starred restaurants in Europe to present an elegant blend of “new Nordic” and Thai flavors in a relaxed setting.

The Brasserie, located on the upper lobby, offers stunning views of the city. Using locally sourced ingredients, the restaurant serves traditional French brasserie fare daily from breakfast through dinner.

Peacock Alley, which sits on the same level as The Brasserie, is for afternoon teas and light meals. Modeled after the New York original, Peacock Alley presents a menu of delectable homemade pastries and refreshments throughout the day.

The hotel’s crown jewel spans the top three floors from levels 55 to 57, comprising three distinctive dining outlets by world-renowned design and concept firm AvroKO. The opulent interiors of Bull & Bear, The Loft and Champagne Bar showcase a nod towards the Waldorf Astoria legacy, all accompanied by sweeping views of the city.

Bull & Bear on level 55 specializes in grilled meats and seafood, and features a live raw bar along with a custom-made grill designed for smoking, slow roasting, baking and grilling.

The Loft on level 56 is a glamorous, New York-inspired bar, steeped in the romance of art nouveau. Taking inspiration from the original 1935 Waldorf Astoria Bar Book, artisanal spirits and forgotten cocktails are crafted to the modern palate using a collection of house-made ingredients, accompanied by gourmet bar bites.

The Champagne Bar, located at the hotel’s peak on level 57, offers an intimate and inspirational environment. Fine Champagnes, handcrafted cocktails and one of the best views of Bangkok combine to create an ideal setting for a spectacular evening out.

The 730-square-meter Magnolia Ballroom on level 10 features a sweeping staircase entrance, 8-meter-high ceiling, and can accommodate up to 700 guests standing or 330 guests seated.

“From Waldorf Astoria New York to Waldorf Astoria Chengdu, the Waldorf Astoria brand has a long-standing legacy of defining the hospitality experience for the modern-day traveler,” said Martin Rinck, executive vice president and global head, Luxury & Lifestyle Group, Hilton. “We truly believe that the opening of the new, landmark Waldorf Astoria Bangkok will not only redefine the luxury hospitality landscape throughout South East Asia, it will create unforgettable experiences for our guests that will last a lifetime.”

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