Mango Tree, a leading Asian restaurant
operator, has appointed Alison Vickers as its representative in the UK.
Ms Vickers, who spent more than 17 years as a
director of YO! Sushi, is tasked with identifying new
opportunities for Mango Tree as it looks to expand its portfolio
of Thai restaurants in the UK, Western Europe and Scandinavia.
The expansion will focus on major transport hubs such as airports and railway
stations, a continuation of Mango
Tree’s successful strategy in Asia, which has already seen the
launch of outlets in locations such as Bangkok’s Suvarnabhumi
Airport and Tokyo Station.
Mango Tree aims to tap into the growing appetite for authentic Thai cuisine.
There are now
estimated to be about 2,000 Thai restaurants in the UK alone,
mainly in town or city centre locations.
“Alison Vickers is a leading authority in the
restaurant sector and her vision of introducing restaurant brands
to non-traditional locations matches perfectly with our own
strategy. We have already started launching new concepts that are
well-suited to transport hubs, where diners are increasingly
seeking a healthier alternative to fast food. With its light,
fresh flavours, Thai cuisine meets this need perfectly,” said
Trevor MacKenzie, Mango Tree’s Global Managing Director. “European diners, especially those in the UK,
have a strong appetite for Thai cuisine. Millions of Europeans now
travel to Thailand every year, so they recognise the dishes and
want to enjoy the same flavours when they return home. With Alison
onboard, we look forward to bringing authentic Thai cuisine to
convenient locations all across the UK and Europe in future.”
Mango Tree now operates approximately
70 restaurant outlets in 14 countries around the globe under a
series of brands, all of which specialise in authentic
Thai and Southeast Asian cuisine. The new partnership with Alison
Vickers is expected to help Mango Tree achieve its target of reaching 100
restaurant outlets worldwide by 2020.
“Mango Tree is already recognised and respected
in the UK, due to the success of its high-end restaurant in
London. I am very happy to partner Trevor and his team and look
forward to being able to build this excellent brand even further
across the region. Thai has become one of the most sought-after
global cuisines in the UK, and I envisage significant
opportunities to expand the Mango Tree footprint to key
destinations – including major airports and railway stations,”
said Ms Vickers.
A total of 1.01 million Brits visited Thailand
in 2017, spending THB77 billion (approx. GBP1.8 billion) and
making the UK the fifth most valuable overseas market for
Thailand’s tourism industry.