Hilton has unveiled plans to cut its
environmental footprint in half and double its social impact
investment by 2030.
Hilton will institute science-based targets to
reduce carbon emissions and send zero soap to landfill.
company will also double the amount it spends with local and
minority-owned suppliers, and double its investment in programs to
help women and youth around the world. These goals are part of
Hilton’s Travel with Purpose corporate responsibility strategy to
further the United Nation’s 2030 Sustainable Development Agenda.
New consumer research reaffirms Hilton’s corporate responsibility
strategy. According to a survey of 72,000 Hilton guests, social,
environmental and ethical considerations are central to their
buying preferences, especially those younger than 25 years old.
The six-day survey was conducted in May 2018 and asked travelers
if they research a hotel company’s environmental and social
efforts. It discovered:
- 33% actively seek this information
before booking – of those, 60% conduct research even if the
information is not easily accessible 44% under the age of 25
actively seek this information;
- 36% of leisure travelers
actively seek this information, compared to 29% of business
- Female travelers (39%) are more likely to actively
seek this information before booking than male travelers (29%);
- Guests staying in Central/South America (46%), the Middle
East/Africa (45%), Asia Pacific (41%) and mainland Europe (35%)
are more likely to seek this information before booking.
nearly 100 years, Hilton has been driven by our mission to have a
positive impact on the communities surrounding our hotels,” said
Christopher J. Nassetta, President and CEO, Hilton, and Chairman,
World Travel & Tourism Council. “In this golden age of travel, we
are taking a leadership role to ensure that the destinations where
travelers work, relax, learn and explore are vibrant and resilient
for generations of adventurers yet to come.”
In April, Nassetta
joined Patricia Espinosa, Executive Secretary of the UN Framework
Convention on Climate Change, to engage travel and tourism
industry leaders in a “common agenda” to take action on climate
change, implement the Paris Climate Agreement and adopt
science-based targets to reduce carbon emissions.
2030 Goals include the following environmental and social targets:
- Cut Environmental Impact in Half to Help Protect the Planet;
- Reduce carbon emissions by 61%, in line with the Paris Climate
Agreement and approved by the Science Based Targets Initiative (SBTi);
- Reduce water consumption and produced waste by 50%;
plastic straws from managed properties;
- Sustainably source meat,
poultry, produce, seafood and cotton;
- Expand existing soap
recycling program to all hotels and send zero soap to landfill;
- Double Social Investment and Drive Positive Change in Communities;
- Double the amount spent with local, small and minority-owned
- Double investment in opportunity programs for women
and youth, including partnering with local organizations and
- Contribute 10 million volunteer hours through Team
- Double monetary support for natural disaster
relief efforts; and
- Advance Human Rights capabilities in Hilton’s
value chain to eradicate forced labor and trafficking.
Since 2008, Hilton has reduced carbon emissions and waste by 30% and energy
and water consumption by 20%, saving more than $1 billion in
operating efficiencies. LightStay, an award-winning performance
measurement system calculates, analyzes and reports the
environmental impact at each of Hilton’s more than 5,300 hotels.
Hilton will use LightStay to track its goal of reducing carbon
emissions by 61% across its portfolio by 2030.
Tourism Organization commends Hilton’s focus on sustainability,
which is in line with our overall commitment as the UN’s agency
that is dedicated to promoting sustainable tourism for development
worldwide,” said Zurab Pololikashvili, Secretary- General of the
World Tourism Organization (UNWTO). “Hilton has been our partner
in this endeavor, raising awareness among customers with examples
of best practices for the hospitality industry.”
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