Airbnb has signed a MOU with the Thailand
Boutique Accommodation Trade Association (TBAA) to expand the
number of Thai boutique hotels on its platform.
The partnership will provide travellers with
access to more than 50 boutique hotels across 15 provinces such as
Bangkok, Chantaburi, Chiang Mai, Kanchanaburi, Krabi, Nakhon
Ratchasima, Phuket, Prachuab Kiri Khan, Ratchaburi and Sukhothai.
Under the MOU both
parties have agreed to:
- Conduct training workshops for TBAA
members to equip them with Airbnb platform know-how, and the
digital skills to create, manage and promote their own listings;
- Empower Thai boutique hospitality entrepreneurs with global
- Amplify Thailand’s unique boutique
hotels and creative design on a global stage; and
local neighbourhoods by driving tourist footfall outside of
traditional tourist districts.
In the past year alone, Airbnb’s host community
in Thailand has welcomed close to 1.7 million guests into their
homes, creating a combined THB4 billion (US$119 million) in income
for local the property owners.
Mike Orgill, Airbnb Country Manager for
Southeast Asia, said, “Thailand is one of Airbnb’s largest
markets in Southeast Asia, and our partnership with the TBAA marks
a significant step forward for our business and community here.
Boutique hotels play an increasingly key role in driving the
tourism ecosystem through their authentic host-led hospitality and
distinctive local design.”