AccorHotels has chosen a property at the foot of the Corcovado mountain and the
Cristo Redentor, the architectural complex of “Largo do Botícario”,
in the neighborhood of Cosme Velho, Rio de Janeiro, to become
the first JO&JOE to open outside of Europe.
“AccorHotels has been investing in Brazil for 40
years, and the purchase of this architectural landmark only
strengthens our commitment to the country’s growth. We are betting
on this location and will transform it into an incredible place to
attract tourists and locals starting in 2020, when it should open,”
said Patrick Mendes, CEO AccorHotels.
The JO&JOE brand combines
the best of private accommodation options such as hostels and
hotels, in a totally reinvented and disruptive experience in terms
of service, catering and design approach.
The large bar at
the heart of the Open House will be one of the attractions, open
until 2am, with beer and cachaça specialties, and a capacity of up
to 300 people. A juice bar is also planned for those seeking a
“This lifestyle destination aims to become and
remain one of the main hotspots in the city both for travelers and
locals”, said François Leclerc, VP Brands & Operations JO&JOE.
A cultural and artistic space is also part of the project, as
well as an area for celebrations and events. Minibuses will
transport guests to the beaches of Copacabana and Ipanema, as well
as surfing spots such as Grumari, Joatinga and Prainha.
Shuttle buses will also be provided to facilitate transfers
between this new JO&JOE property and Galeão and Santos Dumont
The concept of the project was created jointly by
the company Lakasa Development Empreendimentos Ltda and the Ernani
Freire & Associados Architect firm, led by Mr. Ernani himself,
founder of the firm and Professor of Architecture and Urbanism at
PUC Rio, and a professional with extensive experience in the field
of conservation and the restoration of buildings of historical and
“This is a unique opportunity for the
complete regeneration of the architectural complex, a project of
great importance for the city of Rio de Janeiro and which arouses
the interest of both locals and tourists –demonstrating that it’s
possible to establish connections without losing the
characteristics and identity of each property. The regeneration of
the complex involves the spatial and technological updating of the
environments, adapting them to the new uses of a primarily young
public. The theme of this regeneration is to expand naturally into
the surroundings, involving other points of interest in the
neighborhood – the “positive metastasis” of the Catalan architect Oriol Bohigas,”
said Mr. Ernani.
The name “Largo do Boticário” is derived
from Joaquim Luís da Silva Souto, a pharmacist who had his
dispensary in the street, “Direita”. The street is now called “Primeiro
de Março”, in the center of Rio. The pharmacist was very
successful and his clients included the royal family of Portugal.
He bought land in the Cosme Velho region and moved to “Largo do
Boticário” in 1831. In 1846 Marshal Joaquim Alberto de Souza
Silveira, attendant of the court and godfather of Machado de Assis
(Brazilian famous writer), lived there.
the six houses that make up the architectural complex of “Largo do Boticário”, in Cosme Velho, in the south of Rio de Janeiro
for R$20 million, and will invest an additional R$30 million in
renovations and furnishings. The company has committed to carry
out the regeneration and complete restoration of the complex,
which was heritage-listed by the “State Institute of Cultural
Patrimony” (Inepac) in 1987, in line with the original design.
AccorHotels will also produce and publish a book that tells the story
of “Largo do Botícario” and shows the development of the
architectural restoration work carried out under the supervision
of Inepac. The surrounding native rainforest, which is also
heritage listed, will also be preserved.
Rio de Janeiro,