TravelNewsAsia.com
Mon, 26 Feb 2018

Swiss-Belhotel to Triple Portfolio of Zest Hotels in Indonesia

Swiss-Belhotel has unveiled plans to triple its portfolio of Zest Hotels in Indonesia within 3 years.

 There are currently seven Zest Hotels operating in the country, in Jakarta, Surabaya, Yogyakarta, Bandung, Batam, Bogor and Bali. By the end of the decade, this collection is expected to reach 20 hotels.

The development drive will see Zest Hotels add more locations in key cities like Jakarta, whilst also spreading further across the archipelago, reaching towns and cities including Ambon, Solo, Timika, Manado and Jailolo.

Zest Hotel Harbour Bay Batam. Click to enlarge.

Zest Hotels all feature 24-hour room use, instant Wi-Fi connectivity, comfortable bedding and 24-7 services.

“We see strong potential for the expansion of Zest Hotels across Indonesia,” said Emmanuel Guillard, CEO of Zest Hotel International and Swiss-Belhotel International’s Senior Vice President of Operations & Development for Indonesia, Malaysia and Vietnam. “The emergence of Indonesia’s large and youthful population, the rapid growth of second and third tier cities, and enhanced low-cost air connectivity mean that the future opportunities for Zest Hotels are almost limitless. We look forward to introducing even more travellers to Zest’s cool concept in the years ahead.”

The expansion of Zest Hotels will see the addition of at least seven new hotels, which have already been signed. These confirmed properties will add 768 hotel rooms, almost doubling the brand’s total nationwide inventory.

Zest Hotels is also targeting approximately six additional signings, potentially taking the brand’s total portfolio size to 20 hotels by 2020. This will include properties in popular destinations like Jakarta and Bali and emerging regions like Sulawesi, Kalimantan, Sumatera and North Maluku.

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