Swiss-Belhotel has unveiled plans to triple its
portfolio of Zest Hotels in Indonesia within 3 years.
There are currently seven Zest Hotels
operating in the country, in Jakarta, Surabaya, Yogyakarta,
Bandung, Batam, Bogor and Bali. By the end of the decade, this
collection is expected to reach 20 hotels.
The development drive will see Zest Hotels add
more locations in key cities like Jakarta, whilst also spreading
further across the archipelago, reaching towns and cities
including Ambon, Solo, Timika, Manado and Jailolo.
Zest Hotels all feature 24-hour
room use, instant Wi-Fi connectivity, comfortable bedding and 24-7
“We see strong potential for the expansion of
Zest Hotels across Indonesia,” said Emmanuel Guillard, CEO of
Zest Hotel International and Swiss-Belhotel International’s Senior
Vice President of Operations & Development for Indonesia, Malaysia
and Vietnam. “The emergence of
Indonesia’s large and youthful population, the rapid growth of
second and third tier cities, and enhanced low-cost air
connectivity mean that the future opportunities for Zest Hotels
are almost limitless. We look forward to introducing even more
travellers to Zest’s cool concept in the years ahead.”
The expansion of Zest Hotels will see the
addition of at least seven new hotels, which have already been
signed. These confirmed properties will add 768
hotel rooms, almost doubling the brand’s total nationwide
Zest Hotels is also targeting approximately six
additional signings, potentially taking the brand’s total
portfolio size to 20 hotels by 2020. This will include properties
in popular destinations like Jakarta and Bali and emerging regions
like Sulawesi, Kalimantan, Sumatera and North Maluku.