Fri, 26 Jan 2018

Airbus Launches Iflya380 Augmented Reality iOS App

Airbus has launched a new iflyA380 augmented reality iOS app, an enhancement to its existing booking assistant website.

The app allows users to search for and book A380 flights, as available via Airbus’ ifly380 website, with innovative augmented reality features.

“Response to the website has been fantastic,” said Marc Fontaine, Airbus Digital Transformation Officer. “The iflyA380 app is a new step for Airbus towards offering digital services that directly benefit consumers and allow them to design their own experiences.”

One of Singapore Airlines' latest Airbus A380 aircraft. Click to enlarge.

While passengers were previously accustomed to starting their journey by booking the destination of their flight, followed by their departure time and accordingly an airline, globetrotters can now choose to fly with A380 aircraft first, and then look into the airlines and other criteria.

Users simply select their departure location, destination, and travel dates. The search results show all relevant flights on the A380, indicating carrier, price and itinerary. After selecting a preferred flight, users are automatically redirected to the carrier’s website to finalise the booking.

The newly launched iflyA380 augmented reality iOS app further enhances the booking assistant with new possibilities to interact with the A380. Booking flights and staying updated with real-time notifications is just the beginning. Travellers can also enjoy a wide range of exclusive innovative services linked to the A380, including the option to explore destinations based on geolocation and personal interests and cabin discovery in Virtual Reality. They will also enjoy a connected and immersive in-flight experience based on an Augmented Reality feature, for example, taking a sneak peek at the cockpit. 

The A380 is now flying more than 120 routes to 60 destinations with 13 airlines. Hong Kong is one of the top airports for A380 services, with flights operated by eight carriers to destinations including Bangkok, Dubai, Frankfurt, London, Paris, Seoul, Singapore and Sydney.

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