Marriott has signed a deal to bring the
luxurious Ritz-Carlton brand
to New York City’s vibrant NoMad neighborhood, also known as North
of Madison Square Park.
Flag Luxury Group will develop the hotel
and residences tower, which will represent a more than $500
Designed by architect Rafael Vinoly, this landmark project will include
250 hotel rooms and 16 branded residences conceived of by renowned
interior design firm Yabu Pushelberg.
Located at Broadway and 28th
Street, the hotel and residences tower will be situated in the
heart of Manhattan’s fast-growing center for creative and tech
firms, alongside world-class retail, dining and nightlife venues.
“We are thrilled to be working with Flag Luxury Group to bring
this significant project to the NoMad area. Thanks to buzzing
restaurants and bars, unique retail and notable architecture, NoMad has become one of Manhattan’s most popular neighborhoods,”
said Tony Capuano, Executive Vice President and Global Chief
Development Officer, Marriott International. “This signing speaks
to the strong demand we are experiencing for luxury hospitality
and branded residences.”
To soar over 500 feet high, the tower
will provide hotel guests and residents with views of the
Empire State Building and downtown Manhattan and will give them direct
access to a historic neighborhood recognized for its architecture,
central location and dynamic culinary scene.
Once the location of
some of the first luxury hotels in New York, this neighborhood was
the meeting place for the Gilded Age elite and, later, for music
publishers and songwriters. NoMad later became known as Tin Pan
Alley, source of the famed music from The Wizard of Oz. In 1913,
the neighborhood was home to the infamous 69th Regiment Armory Art
Show that introduced modern art to the American public, forever
changing the American art scene.
“The Ritz-Carlton New York,
NoMad, is set to become the epicenter of one of New York City’s
most exciting neighborhoods and we are thrilled to be
collaborating with Marriott International on this iconic project,”
said Dayssi Olarte de Kanavos, President of Flag Luxury Group.
“The hotel and residences tower will have an ideal location and
sophisticated design, complemented by the celebrated Ritz-Carlton
The Ritz-Carlton New York, NoMad will feature a fine-dining restaurant, the
brand’s renowned Club Lounge, two ballrooms, a signature Ritz-Carlton Spa and
fitness center, and a rooftop bar.
A large public garden and
open terraces will feature greenery and trees, offering an unique
element of nature in New York City.
With construction already underway, the
hotel and residences are expected to open in 2021.
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