Once an online travel agency (OTA) gets a
customer to visit their website, how does it keep them there to
make a booking?
This is no simple feat, as the average traveler
tends to visit 38 websites while booking a trip. Speed matters –
just a few more seconds and shoppers might open another tab and
look elsewhere. But equally important is the ability to deliver
the cheapest, most relevant, and bookable fares.
Trip.com, a leading online travel agency part of
the Ctrip Group, is tackling this head on by partnering with
Amadeus and adopting Amadeus Master Pricer Instant Search to
deliver an improved search and shopping experience to customers.
Amadeus Master Pricer Instant Search is designed
so travelers receive an immediate response aggregated from
millions of real booking results precomputed according to their
needs. It uses advanced algorithms, smart cache refresh mechanisms
and live availability check in order to deliver search results
instantly without compromising availability or quality. With
access to the most comprehensive airline inventory available, the
solution provides recommendations for both round-trip and one-way
searches and access to the lowest fares.
Jane Sun, CEO, Ctrip Group, said, “In today’s
world of online travel it’s not an exaggeration to say that every
second counts. Amadeus’ solution delivers a powerful combination
of speed, accuracy and booking availability that our customers
want, and this is critical to helping Trip.com differentiate its
offering. This partnership is also key to supporting Trip.com’s
rollout to English speaking customers in international markets.”