[HD video below] AirAsia is the launch customer for
the Mirus Hawk, a new slimline seat that combines aircraft cabin
innovation with the best of racing engineering.
Economy Class seat - made from carbon fibre,
aluminium and genuine leather upholstery - is ergonomically
optimised for comfort, space and style while being
engineered for enhanced durability and reliability.
The new seat is also lighter, and is expected to help AirAsia
reduce fuel consumption by more than 70,000 litres and lower CO2 emissions by 200 tonnes
per aircraft per year.
All Hawk seats are assembled at the state-of-the-art
automotive-style production facility in Norfolk, UK by Mirus
Aircraft Seating, which draws on Formula 1 engineering expertise
and an automotive production mentality to redefine value in
AirAsia Group CEO and AirAsia X
Co-Group CEO, Tan Sri
Tony Fernandes, said, “Lots of great work has
gone into the Hawk. Not only is this premium seat more comfortable
and boasts more legroom but it also weighs less, which is good for
our guests, our bottom line and the environment as well. This is just the beginning. More innovations
are on the way, including a personal electronic device holder and
high power 2A USB port so our guests can stay powered and
connected as they enjoy our great inflight content. It really will
be a true step-change in LCC passenger experience.”
Phil Hall, CEO at Mirus, said, “This is a huge milestone for everyone at Mirus.
We are at the start of our journey to reimagine aircraft seating
and we are immensely proud to have our seats selected by and
flying with AirAsia - a true innovator and market disruptor