TravelNewsAsia.com
Wed, 23 May 2018

KrisFlyer Partners with Points to Expand Redemption Options

Members of Singapore Airlines' KrisFlyer programme can now use KrisFlyer miles at over 300,000 hotels and 29,000 car rental locations globally via ‘KrisFlyer vRooms’.

Through a single integration with the Points’ Loyalty Commerce Platform, which powers Points Travel services, KrisFlyer’s over 3.5 million members will have the flexibility to fully redeem miles or make a partial redemption by mixing miles with cash on the new dedicated website. Members can start redeeming their miles from a minimum of 1,500 KrisFlyer miles.

Singapore Airlines Airbus A380. Click to enlarge.

Singapore Airlines Senior Vice President Marketing Planning, Mr Tan Kai Ping, said, “With KrisFlyer vRooms, members have an additional option to use their miles. Hotels and car rentals are a perfect complement to KrisFlyer as a frequent flyer programme, as these redemption options extend through the travel category. We are committed to constantly enhancing the benefits of the KrisFlyer programme, and with this new seamless redemption process, members can enjoy a more rewarding experience with our programme.”

Rob MacLean, CEO of Points, added, “We’re excited to team up with Singapore Airlines to develop KrisFlyer vRooms. Through Points' suite of loyalty commerce services, members have more opportunities to use their reward miles with more flexibility. This partnership will ultimately drive value for all stakeholders, as well as showcase their continued efforts to innovate.”

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