TravelNewsAsia.com
Mon, 22 Jan 2018

Name Change for Country Inns & Suites By Carlson

Country Inns & Suites By Carlson has changed its name to Country Inn & Suites by Radisson.

 The consumer-facing changes will be made in stages throughout the first half of 2018.

Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral.

“We are delighted that our Country Inn & Suites brand will be taking on a new name to leverage on the strength of the Radisson brand, drive awareness and increase marketing efficiency,” said Katerina Giannouka, President, Asia Pacific, Carlson Rezidor Hotel Group. “Our Country Inn & Suites hotels deliver modern country warmth, and heartfelt experiences, through inviting design, products and services, and creating memorable moments for our guests.”

Country Inn and Suites by Radisson. Click to enlarge.

 Country Inn & Suites by Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza and Park Inn by Radisson.

“Country Inn & Suites is a market leader in the mid-scale segment in India. Identification with our core brand Radisson will lend further strength to its brand identity and appeal to investors and promoters in the promising, fast growing mid-scale segment”, added Raj Rana, Chief Executive Officer, South Asia, Carlson Rezidor Hotel Group.

There are currently 480 Country Inn & Suites by Radisson hotels globally. In Asia Pacific, the brand currently has 24 hotels in operation and 11 under development in India. In certain circumstances, some hotels might continue to use the former name past 2018.

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