Country Inns & Suites By Carlson has changed its
name to Country Inn & Suites by Radisson.
The consumer-facing changes will be made in
stages throughout the first half of 2018.
Changes will include a
new visual identity, updated logo and refreshed marketing and
“We are delighted that our Country Inn & Suites
brand will be taking on a new name to leverage on the strength of
the Radisson brand, drive awareness and increase marketing
efficiency,” said Katerina Giannouka, President, Asia Pacific,
Carlson Rezidor Hotel Group. “Our Country Inn & Suites hotels
deliver modern country warmth, and heartfelt experiences, through
inviting design, products and services, and creating memorable
moments for our guests.”
Country Inn & Suites by Radisson is a part of Carlson Rezidor
Hotel Group, which also includes Quorvus Collection, Radisson Blu,
Radisson, Radisson RED, Park Plaza and Park Inn by Radisson.
“Country Inn & Suites is a market leader in the
mid-scale segment in India. Identification with our core brand
Radisson will lend further strength to its brand identity and
appeal to investors and promoters in the promising, fast growing
mid-scale segment”, added Raj Rana, Chief Executive Officer, South
Asia, Carlson Rezidor Hotel Group.
There are currently 480 Country Inn & Suites by Radisson hotels globally. In Asia
Pacific, the brand currently has 24 hotels in operation and 11
under development in India. In certain circumstances, some hotels
might continue to use the former name past 2018.