Sabre has expanded its Beyond NDC program by
entering into strategic relationships with additional airlines and
agencies including United Airlines, BCD Travel, Finnair, American
Express Travel & Lifestyle Services, Singapore Airlines and
Corporate Travel Management.
Sabre has also been designated
NDC-Certified Level 3 as an aggregator by IATA, the organization that launched the New
Distribution Capability (NDC) data transmission standard. This new
certification is in addition to Sabre’s NDC
Level 3 capability as an I.T. provider.
Beyond NDC is
Sabre’s collaborative innovation initiative chartered to drive the
industry forward through the development, integration and testing
of end-to-end capabilities to process NDC-enabled offers and
orders. Companies committed to the program are participating with
Sabre in the solution design process, leveraging beta testing
capabilities and establishing their global leadership position as
drivers of NDC.
“IATA Level 3 certification is another key
step in developing holistic NDC-enabled solutions and we’re proud
of this achievement, but the real work is being done in close
collaboration with our airline and agency partners,” said Kathy
Morgan, Sabre vice president of NDC. “Together we will demonstrate
a genuine capability to deliver end-to-end solutions at scale.”
In fact, the collaboration is already underway.
Nearly 80% of all air shopping in Sabre Red Workspace, the
next-generation travel agency platform, starts with schedule and
availability queries. Together, United Airlines and Sabre are
working on schedule- and availability-led shopping solutions that
were presented to attendees of IATA’s NDC Implementation Forum
earlier this month.
“The Beyond NDC program uniquely
positions United and Sabre to deliver a win-win-win for the travel
ecosystem,” said Tye Radcliffe, United’s director of Distribution.
“Our agency-friendly approach to shopping is just one example of
the work being done as we build upon the NDC standard and develop
technology that shapes a traveler’s end-to-end journey from offer
creation through fulfillment.”
“Business travelers today
want and deserve an engaging shopping experience that lets them
customize their preferences. Their employers demand not only the
ability to search and shop multiple sites, but also access to
robust, reliable and up-to-date data for cohesive itineraries,
actionable reporting and duty of care,” said Thane Jackson, vice
president, global distribution & channel strategy at BCD Travel.
“Sabre’s Level 3 NDC certification is a very positive step towards
achieving those important goals.”