TravelNewsAsia.com
Tue, 21 August 2018

Millennium Hotels and Resorts Partners Chelsea Football Club

Millennium Hotels and Resorts has signed an exclusive three-year partnership with Chelsea Football Club.

The deal gives fans access to a selection of unique football-focused room packages, experiences and competitions.

The Blues supporter hotel package includes an ‘eat like a Blue’ breakfast, ‘energise like a Blue’ smoothie, ‘train like a Blue’ fitness centre access and a Chelsea FC welcome gift. The package for two guests also includes club lounge access, free high speed wi-fi, late check out and My Millennium reward points.

In the photo with Mr Kwek (second from right) are Mr Chris Madsen, Head of Partnership Management, Asia, Chelsea Football Club (second from left) and the MHR team from our London office (from left) Mr Simon Scoot, Group Chief Marketing Officer; Ms Jennifer Fox, CEO and Mr Franck Kermarrec,  Senior Vice President, Global Head of Brands, Loyalty, Communication and Partnerships. Click to enlarge.

Millennium Hotels and Resorts will also be organising a number of competitions, offering participants the chance to win tickets to upcoming Chelsea matches, including a night’s stay at one of our Millennium Hotels and Resorts’ London-based hotels.

As the partnership develops, Millennium Hotels and Resorts will offer a range of promotions to guests including ‘once-in-a-lifetime’ opportunities, such as training ground ‘meet & greet’ experiences with players, hospitality box access, VIP travel packages for European away matches and signed merchandise, to name but a few.

Franck Kermarrec, Senior Vice President, Millennium Hotels and Resorts, said, “We are delighted to be the Official Hotel Partner of Chelsea Football Club for the next three years. We believe that this is a strong partnership that will not only enhance the perception of both brands on a global platform but will also add to the breadth of services we offer here at Millennium Hotels and Resorts, creating memorable guest experiences that set us apart from other hoteliers.”

Chris Townsend OBE, Commercial Director at Chelsea Football Club, added, “We are extremely proud to announce a significant new partnership with Millennium Hotels and Resorts, which is one of the largest of its kind in the Premier League. We have built a strong relationship with the brand and their hotels close to Stamford Bridge, so to formalise this into a global partnership is very exciting.”

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