Singapore Airlines (SIA) has launched a new
service enabling customers travelling in Suites, First Class
and Business Class from anywhere in the airline’s global network
to pre-order main courses from their flight’s menus.
The airline plans to
extend it to Premium Economy Class in the near future.
Following a well-received soft launch in August 2018 for flights
to and from North Asia, customers travelling in Suites, First
Class and Business Class on any SIA flight may now view the
in-flight menu for their flight on the airline’s website and pre-order their main courses.
Customers can pre-select their meal choices
anytime from three weeks before travel up to 24 hours before
The new service complements the existing Book
the Cook programme, which enables customers in Suites, First
Class, Business Class and Premium Economy Class on selected
flights to pre-order main courses from a separate menu of up to
“The response to our soft launch of the
new meal pre-ordering service was very encouraging, and we are
now pleased to offer it to all premium-class customers
travelling across our global network,” said Mr Yeoh Phee Teik,
Singapore Airlines’ Senior Vice President Customer Experience.
“The introduction of this new service is another of our industry
firsts, and demonstrates our commitment to the constant
enhancement of our product and service offerings, and our
increased focus on personalisation for customers, both on the
ground and in the air.”