Minor Hotels Group
has invested US$3.2 million in acquiring a 10% stake of the Global
Hotel Alliance (GHA).
As part of this investment, Dillip Rajakarier,
Minor Hotels CEO, will join the GHA Board of Directors.
The GHA, celebrating its 15th anniversary next
year, is currently investing
in new CRM and shared technology to build on the success of he
Discovery loyalty programme. Minor has been part of the GHA since
2007, first entering with the Anantara brand.
Dillip Rajakarier, CEO of Minor, said, “Since
joining the GHA in 2007, we have grown and developed our own
brands and continue to acquire new ones, and membership of GHA
fits well with our multi-brand strategy. GHA has consistently
demonstrated the value of global customer reach and a strong CRM
and loyalty programme for our hotels, and so we are delighted to
be able to take our place as a shareholder in the business, with
the opportunity to help guide its growth over the coming years.”
The 13 million Discovery members will produce US$1.7 billion in
room revenues in 2018, of which around US$125 million is from
customers moving between its member brands. GHA plans to double
those numbers in the next few years, as independent brands look to
collaborate with each other to share the common challenge of
competing with the ever-consolidating major brands and third party
Minor Hotels Group, a Thailand-based hotel owner, operator and
investor, currently has a portfolio of over 160 hotels and
resorts in 23 countries across Asia Pacific, the Middle East,
Europe, South America, Africa and the Indian Ocean.
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Global Hotel Alliance,