AirAsia X has announced the re-designations of Co-Group
CEO Datuk Kamarudin Meranun and Co-Group CEO Tan Sri Tony Fernandes as Non-Executive Directors.
Mr. Nadda Buranasiri, CEO of AirAsia X
Thailand, has been appointed as AirAsia X Group CEO, effective immediately.
Datuk Kamarudin and Tan Sri
Fernandes will both continue to oversee the strategic direction of
the business and its operations as directors of AirAsia X Berhad.
on the appointment, Fernandes said, "AirAsia X pioneered
long-haul, low-cost air travel 11 years ago on 2 November 2007 and
continues to grow in line with consumer demand, which is gaining
momentum the world over. Nadda has had an exceptional career and
brings a wealth of experience in a broad range of industries,
including senior roles in sales, advertising, banking and the
music industry, where I worked with him in 1996 in his role as
Managing Director of record label MCA, which later became
Universal Music Thailand. He joined the aviation industry in
January 2014 as CEO of AirAsia X Thailand and has been
instrumental in not only setting up our Bangkok-based long haul
operations, but also making it one of the most successful and
popular long-haul airlines in Asia. This is a great example of our
internal talent development and succession planning for our key
Nadda Buranasiri joined AirAsia X Thailand as the Chief
Executive Officer in January 2014 and was appointed as the
Group Chief Executive Officer of AirAsia X on 1 November 2018. Under his
leadership, AirAsia X Thailand grew to profitability within three
years of operations.
Buranasiri has a wealth of experience in
various industries, starting as a Sales Executive for Siam
Cement before progressing to the role of Product Manager at Asia
Porcelain Industry and eventually, Market Executive for
American Express until 1991.
Buranasiri then entered the
advertising industry as the Account Group Director of J Walter
Thomson (JWT), where he continued until 1996, when he moved to the
music industry to be Managing Director of newly formed record
label MCA. When MCA became Universal Music (Thailand) Co Ltd in
2007, Buranasiri remained Managing Director and directed business
strategy, explored new business opportunities and partnerships
Buranasiri graduated from Assumption College
Sriracha in 1982 and went on to study at John Glenn High School
in Ohio, US under the American Field Service Scholarship (AFS)
programme, before returning to Bangkok to complete a Bachelor of Business Management in Marketing at Assumption University of
Thailand in 1987.
Datuk Kamarudin said, "I would like to
congratulate Nadda on his new appointment, and I look forward to
working with him and the whole team at AirAsia X as we continue to
grow and work towards creating a sustainable, viable long-haul
business for the future in existing and new global markets."
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