After five years, Myanmar has replaced its “Let
the Journey Begin” tourism branding with “Be Enchanted”.
brand was developed on the basis of the current awareness of
Myanmar as a tourist destination and a comparison with a range of
A survey was conducted in the month of April
2018 at Yangon Int’l Airport Departures and the survey found that
the tagline “Be Enchanted” reflects the good experience they had
with Myanmar people - the kindness and warm welcome, and evokes the
image of Myanmar they had in mind- special, magical/mysterious.
The logo font “Myanmar” is based on the shapes
and identification of the Myanmar alphabet, the rounded characters
make it a very distinct and instantly recognizable logo.
The new brand will be used officially in
Myanmar's marketing activities such as travel shows, tourism road
shows and any digital marketing related to tourism promotional
activities/events start from the launching date.