Innovation, traveller demand for diverse and
authentic experiences in cities, and urban tourism governance
models will be the central themes of the “UNWTO Conference on City
Breaks: Creating Innovative Experiences”, to be held in
Valladolid, Spain, on 15-16 October 2018.
The conference will address the future of urban
tourism, with special emphasis on current challenges, technology,
governance and public-private partnership models, as well as
generating opportunities along the entire tourism value chain of
the city and integrating gastronomy and wine tourism in urban
City tourism is one of the fastest-growing
segments in the world. It attracts both business and leisure
travellers, generating income that supports socioeconomic and
In recent years, the growing popularity of
city breaks has opened many urban destinations to new markets and
segments, increasing the number of visitors, mainly in Europe.
With this growing demand for urban tourism, it becomes crucial to
guarantee the quality of tourists’ experiences, while at the same
time reflecting on key issues such as sustainability,
accessibility, connectivity, and infrastructure, as well as
The conference will be attended by
representatives from cities such as Graz (Austria), Lisbon
(Portugal), Turin (Italy) and Seville (Spain), and will serve as a
platform for exchanging experiences and perspectives on the
positioning of urban destinations, as well as learning how to
manage emerging challenges.
The event will take place in Valladolid, a
well-known urban destination in Spain that is firmly committed to
a tourism strategy that prominently features adventure, wine and
cultural tourism, among other segments.