ITB China has partnered with the Hospitality
Sales and Marketing Association International (HSMAI) to promote
education and professional development in the hospitality
Founded in 2005, HSMAI is a federation of regions with
more than 7,000 members committed to growing business for hotels
and their partners.
ITB China, taking place from 16 to 18 May in Shanghai,
a dedicated Education & Job Day on 18 May at the ITB China
Conference focusing on the exchange of educational knowledge and
the promotion of career opportunities of current and future
talents of the Chinese travel industry.
HSMAI will be conducting an interactive training
workshop in the presentation hub on 18 May 2018 starting at 11.10
a.m. which is based on the Rooms Forecasting Course and is suitable
for all hotel staff.
The course is part of HSMAI’s Certificate in
Revenue Management (Hospitality) launched in 2017 and created by
the senior leaders of Revenue Management in hotels around the
world. It is a unique opportunity to preview the online course
which is available to the HSMAI Academy. The session is free for all ITB China attendees.
David Axiotis (pictured), General Manager ITB China, “I am
excited about the opportunities our partnership with HSMAI will
provide in promoting education in the hospitality industry.
HSMAI’s session at ITB China fits in perfectly with the portfolio
of our newly launched Education & Job Day.”
10-course program of HSMAI’s education platform combines a series
of practical exercises and fast-track learning chapters that
examines all key aspects of revenue management from forecasting,
distribution, pricing, market segmentation, to data analysis,
business intelligence and marketing.
“The Revenue Director role is
evolving quickly and they are taking on extra responsibilities
such as digital marketing, meeting space and food & beverage but
until now there hasn’t been a cost-effective training option,”
said Jackie Douglas, President HSMAI Asia Pacific. “This course
was developed by hoteliers for hoteliers, who have been struggling
to fill positions in their fast-growing revenue management teams
with properly trained employees.”
Interview with Luc Bollen, GM of The Park Lane Hong Kong, a