According to STR, Adelaide reported the highest
hotel performance levels among the five Australian markets to host
The Ashes cricket series from November 2017 to January 2018.
From 1-5 December, occupancy in Adelaide hit
96.2%, while ADR jumped to AUD306.54. As a result, RevPAR during
the match played at Adelaide Oval reached AUD294.87. Each of those
absolute values were higher than those recorded during the England
vs. Australia tests in Brisbane, Perth, Melbourne and Sydney.
“Adelaide hosting the annual day-night test in
recent years has boosted performance compared with prior day
tests, and the inaugural England and Australia day-night match was
a real stand out,” said Matthew Burke, STR’s regional manager for
Year-on-year percentage changes were highest
in Adelaide as well. Occupancy rose 28.1% compared with the same
days in 2016, and ADR rose a staggering 115.1%. That led to a
175.5% spike in RevPAR.
The second-highest occupancy increase was seen
in Perth, while Brisbane recorded the second-best increase in ADR.
The lowest overall impact was reported in Sydney.
“The lower performance in Sydney perhaps was
reflective of a long summer campaign for the English Barmy Army
supporters, who may have grown battle-weary with the series
decided,” Burke said.
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