Ascott has formed a strategic alliance with one
of Indonesia’s top property developers – Ciputra Development Group.
Under the alliance, Ascott will manage serviced
residences to be developed by Ciputra in Indonesia and China
within the next five years.
The 253-unit Citadines Sudirman
Jakarta, the first property under the alliance, will open in 2021.
The alliance was inked on Monday at the opening
ceremony of Ascott Sudirman Jakarta, a property which Ascott
acquired from Ciputra in 2017. Since it first partnered
Ciputra in 1996 for Somerset Grand Citra Jakarta, which is jointly
owned with Ascott Residence Trust; Ascott has also acquired Ascott
Kuningan Jakarta from Ciputra in 2014.
In addition to Citadines
Sudirman Jakarta, the newly opened Ascott Sudirman Jakarta and
Ascott Kuningan are all located within Ciputra World – a mixed-use multiplex development in Jakarta’s thriving Golden Triangle
Central Business District.
Mr Kevin Goh, Ascott’s Chief
Executive Officer, said: “Forming strategic cooperation with
leading industry players continues to be a key growth strategy for Ascott, as it provides us with accelerated access to quality
project pipeline. Having strong reputable partners speaks volume
of the value Ascott brings, through our international network,
strong brand reputation and dominant foothold in many key markets
around the world. We will continue to work with our strategic
partners to not only expand within their markets but also to
extend their reach overseas.”
This strategic alliance with
Ciputra follows Ascott’s recent partnership with Tauzia Hotel
Management, one of Indonesia’s top five hotel operators.
With these latest developments, Ascott achieved a record nine-fold
increase in properties in Indonesia year-on-year, strengthening
its position as the country’s largest lodging owner-operator. Its
portfolio now stands at more than 130 serviced residences and
business hotels with close to 22,000 units across 39 cities in
“Through our collaboration with
strategic partners, Ascott has added the biggest number of
properties in Indonesia in a year. With an expanded product
offering, we expect to pick up pace in our growth in the country.
Indonesia is Southeast Asia’s largest economy, where we see huge
potential for us to expand. The country is witnessing increasing economic activities as well as infrastructure developments to
improve travel connectivity, driving demand for quality
accommodation. We will continue to bolster Ascott’s position as
the largest international lodging player in Indonesia through
investment, strategic alliances, management contracts and
franchises as we work towards our global target of 160,000 units
by 2023,” Mr Goh added.
Citadines Sudirman Jakarta (opening in 2021)
Both Citadines Sudirman Jakarta and Ascott Sudirman Jakarta are
part of Ciputra World 2, a mixed-use development by Ciputra that
also comprises a Grade A office tower and retail amenities.
properties are situated within a 45-minute drive from the Soekarno-Hatta International Airport and a 35-minute drive from
the Gambir Train Station.
An array of premium shopping malls,
restaurants, museums and theatres are within the vicinity of the
Currently a brownfield development,
Citadines Sudirman Jakarta is slated to be completed by 2021.
Citadines Sudirman Jakarta will offer 253 units of studio, one
and two-bedroom apartments, catering to domestic and foreign
business travellers particularly those working in the Gatot
Subroto, Sudirman and Mega Kuningan vicinities.
The property will
be equipped with facilities including a breakfast lounge,
residents’ lounge, gymnasium, swimming pool, children’s
playground, launderette and meeting rooms.
Jakarta (Now Open)
The 43-storey premier serviced residence
offers business and leisure travellers 192 units, ranging from
studio, one to three- bedroom apartments.
Each apartment is
tastefully furnished with a fully-equipped kitchen,
living room and dining area, bathrooms with bathtub and rain
shower as well as complimentary wireless internet access, LED
smart television with home entertainment system, washing machine
and dryer and other modern amenities.
Guests can enjoy a
comprehensive range of lifestyle facilities including a swimming
pool with a view of the city skyline on the 30th floor, children’s
playroom, games room, library, residents’ lounge, all-day dining
restaurant, gymnasium with steam and sauna facilities, yoga
corner, outdoor tennis court, business centre and meeting rooms.
Mr Ervin Yeo, Ascott’s Regional General Manager for
Singapore, Malaysia and Indonesia, said: “We have just opened
Ascott Sudirman Jakarta, a second serviced residence within the
Ciputra World mega development due to high demand. Our existing
Ascott Kuningan Jakarta in Ciputra World 1 has been performing
well with consistently strong occupancies since it opened in 2014,
and was recently awarded Indonesia’s ‘Leading Serviced Apartments’
at the World Travel Awards. Ascott will open nine serviced
residences with more than 1,600 units in Indonesia over the next
few years, including our first properties in Bandung, Somerset
Asia Afrika Bandung and Citadines Kings Bandung. In addition,
through our partnership with Tauzia, our pipeline will include
another 60 hotels with more than 8,700 units across Indonesia.
With our scale and lodging network comprising a full suite of
brands, Ascott is well positioned to meet the burgeoning demand
from corporate and leisure travellers.”
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