Thailand will host the 37th ASEAN Tourism
Forum (ATF 2018) between 22-26 January 2018, at the Chiang Mai
Exhibition and Convention Centre (CMECC) under the theme
“ASEAN-Sustainable Connectivity, Boundless Prosperity”.
event, the largest travel trade event of the ASEAN region, is
rotated annually among the 10 ASEAN countries.
Thailand is hosting
the event for the sixth time, but has relocated it for the first
time to Chiang Mai as part of the policy to promote secondary
destinations, create more jobs in rural areas, ensure a better
distribution of tourism earnings and highlight Thailand’s linkages
with the Greater Mekong Sub-region countries.
(pictured), Governor of the Tourism Authority of Thailand (TAT),
said, “This year, we are proud to mark the first ATF after
commemorating the 50th anniversary of ASEAN in 2017. We are
delighted to have participated strongly in the “Visit ASEAN@50”
campaign with a series of carefully selected Thai products, tour
packages and offers to bring memorable travel experiences.”
The week-long event includes meetings of the
ASEAN Tourism Ministers and national tourism organisations,
private sector groupings representing ASEAN hotels, restaurants,
travel agents, tour operators and airlines.
There will also be bilateral meetings
with dialogue partners such as, Russia, China, Japan, India and
South Korea. This year, a ministerial meeting with China will also
be held for the first time.
Alongside the travel trade
show, known as TRAVEX, the individual NTOs will give detailed
media briefings about last year's visitor arrivals and recent
tourism-related developments in their country. Additional briefings are scheduled this year by
King Power and the Mekong Tourism Coordinating Office.
year, the Thailand Convention and Exhibition Bureau will host an
ASEAN MICE Conference and the Ministry of Tourism and Sports will
also host an ASEAN Gastronomy Conference. PATA will host a
Destination Marketing Forum 2018 and the UNWTO will launch an Open
Thailand Tourism Story Book.
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